DMA advice: Location based marketing
13 Jul 2017
The DMA's Responsible Marketing Committee unveils a brand new guide to location based marketing. Learn how to reach the right person at the right time, and reap the brand benefits.
Location based marketing allows your brand to reach the right person having the right experience at the right time.
It's one of the few ways to target individuals necessarily based on behaviour, because where you are shows your motivation.
Location can be used to interact with customers or potential customers in a wide variety of ways, from ads to product demonstrations or trials to response.
But there are few guides to help you manage your location based marketing campaigns.
Read the Responsible Marketing Committee's guide, which includes advice and practical examples that you can use in your marketing now.