Digital Transformation: The road to becoming an Amazon | DMA

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Digital Transformation: The road to becoming an Amazon


Did you know that 75% of the S&P 500 is predicted to disappear by 2027? And even more so, that the average lifespan of a company is now 15 years, where it used to be 67 just six years ago.

For most organisations this doesn’t make digital transformation important anymore, it makes it crucial.

Digital transformation isn’t any longer just about improving the customer experience, making products and services quicker, easier and cheaper to interact with. It’s more about turbocharging the company lifecycle as we enter a new era where digital-first strategies need to become interwoven with growth strategies.

Many companies on the digital transformation journey have huge hurdles to overcome and are considering what it means for them and the best way to execute. But those that are successful on this journey have all started by taking a closer look at the business model of those companies that have actually coined the phrase.

In the first instalment of our Digital Transformation insight paper: “The road to becoming an Amazon” we discuss the undeniable fact that only the digitally fittest will survive and have a closer look at the company that invented the formula for success. You can download your copy here.

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