Copywriting for Social Media and Blogs Masterclass

Learn to engage your audience with techniques for writing blog posts and social media updates. Discover how to write in a conversational style that engages readers and promotes response. Establish an assured voice that resonates with your audience and your brand.

During this course you will learn:

• Make the most of social media and blogs to get the best results for your business
• Turn robust copywriting principles into compelling blogs and posts
• Understand the benefits of the key social media platforms
• Use social media for search
• Inspire feedback, react to the best effect, measure success

Course Details:

Introduction/recap on writing for digital channels

• Where blogging and social media fit in to your marketing
• How do they affect SEO?
• Why do they need to be written in a different way to websites and print copy?
• Brief intro/recap on digital usability and your audience/brand

Blogging: What makes a great blog?

• What is a blog? How is it different from other online copy?
• The best categories of content for your blog
• Structuring blog posts and long form content
• Using blogs for SEO (Search Engine Optimisation)
• Storytelling techniques for higher engagement

Individual Exercise: Write a blog post

• Live tutor-led feedback session on your blog

Social Media copywriting

• Limiting character counts for higher impact
• Adopting the right tone of voice on social media
• How to get more click-throughs from social posts
• How to optimise engagement: comments, reactions and shares
• Copywriting formulas that work on social media

Getting discovered on social media

• The importance of key words and phrases
• Making the most of hashtags

Who should attend?

This course is for anyone who needs to write or evaluate social media copy and who is interested in blogging as a marketing or personal communication tool. You could be a marketing executive, manager or copywriter looking to expand your experience.

Tutor:

Tim Tucker F IDM, 23 Digital

Tim Tucker is an independent digital content marketing strategist and copywriting specialist. He is a digital consultant for the Content Marketing Association, for which he plans and hosts regular monthly digital breakfast events in London.

Tim has worked across a diverse range of digital environments, from B2C and B2B companies, to charities and government organisations, including the the National Trust, Nationwide Building Society, Nokia and the UK Government's Cabinet Office. Prior to going independent Tim worked for 17 years in magazine publishing, at Future Publishing and Immediate Media. He now provides training and consultancy to some of the UK's leading publishing and media organisations, including Time Inc, Harper Collins, Hachette UK, The Telegraph Media Group, News International, Reed Business Information, Egmont UK and BBC Magazines.

Other Details:

Location: Virtual Classroom
Member Price: £400
Non-member Price: £450