Conversion Rate Optimisation (CRO) Masterclass

You will learn:

• To understand the principles of CRO and how it can benefit your business
• How to use data and research to improve your website
• How to design tests for optimal results
• How to segment and personalize your website visitors
• The 7 habits of highly effective CRO Marketers
• How to apply to your own website

Course Information:

Why CRO is important

• The pros and cons of introducing Conversion Rate Optimisation into your business
• How to develop a structured approach to CRO

Research

• Customer journey analysis
• Qualitative and quantitative research

Hypothesis / Ideas

• Goals and hypotheses
• Examples of test ideas

Prioritisation

• How to prioritise tests
• How to develop an optimisation roadmap

Testing

• Testing methodologies - multivariate and A/B testing
• How to develop a culture of experimentation

Analysis

• Statistical tests of significance
• Analysis to understand test results

Personalisation

• How to segment and personalise users
• Persuasion tactics

Workshop

• Group assessment and brainstorming around delegates' own websites
• 7 habits of highly effective CRO Marketers

Who should attend?

The course is designed for all Managers and marketers who are responsible for Conversion Rate Optimisation and improving the performance of their website. The course is suitable for Conversion Professionals, CRO Specialists, Digital Marketing Managers, Analysts, UX and Usability Consultants. Learn how to become a better conversion optimiser.

Tutor:

Mark Patron
Mark Patron is a digital marketing consultant. He has worked in data driven marketing for over 30 years. Previously as CEO he grew RedEye to be one of the UK's leading marketing automation and usability businesses. Mark was a co-author of the Econsultancy CRO Report. He launched Europe's first MVT tool in 1999.

Mark has been a director of over 50 UK, Continental and US data driven marketing companies. He was a co-founder of Transactis. Mark was part of the management team that developed the revenues of VNU's marketing information business, now called Nielsen market research, from $150 million in 1994 to $2.5 billion by 2001. He co- founded and was Chairman of Abacus Europe. Over 14 years, mostly as MD, he built Claritas UK, now part of Acxiom, to £30 million revenues. Mark was voted one of UK's 15 most influential direct marketers by readers of Precision Marketing magazine.

Testimonials:

If you want to meet great people from the widest range of industries while learning from industry greats in amazing facilities, the IDM is for you.

Katherine Fleet
Matrix

Details:
Next Course Start Date: 05 March 2024
Location: Virtual Classroom
Price: £450