Best Email List Building Strategies
14 Dec 2016
i) PLATFORMS
1.Website
It sounds, like an obvious one, doesn’t it?
You have your carefully designed landing pages that aim to build your email list.
But wait.
Why not use different platforms to expand your email list?
2. Blog / Other Platform
Your blog is a great place to expand your email list. Place a subscription box on the blog website and in each post to increase your odds of getting more subscribers.
If you don’t enjoy writing, you might want to use another platform you’re comfortable with.
You could run a podcast or produce videos to build your email list. Whatever that is, giving away quality content on regular basis helps to grow a subscriber list.These people follow you for some reason and chances are that they would like to be on your email list.
They are also much more likely to buy your products.
PAID OPTIONS
Never, ever.
“But it’s so tempting!”, you might think.
Here’s the deal:
First of all, it might be illegal.
Also, they will hurt your business in the long run.
How come? Read my blog post on how to avoid spam filters and email blacklists.
Basically, buying email lists means seeing your money go down the drain.
4. Ads on topic-related platforms
Everyone goes for Facebook ads. Surely, they work.
But your money can be allocated to advertising your product to a community, and not a random set of people.
For example, John Lee Dumas runs a podcast Entrepreneur on Fire. If you have a great product that will make an entrepreneur’s life easy, you can hit him up there. His episodes are on things entrepreneur and he boast a loyal audience. His Septembers listens totaled to more than 1 million.
John even recently published a useful blog post about podcast sponsorships.
5. Native Advertising
Native advertising is basically the sweet spot between publishing content and advertising.
Image Source: Hubspot Blog
Doesn’t it all perfectly fit together?
It’s a great tool to expand your email list.
6. Paid Search Ads
Paid search is a great way to fuel your funnel with brand prospective clients.
Display your ads to users who need your product/service. If they click through to your website, you can easily get their email address.
7. Social Media Ads
You’ve surely heard of Facebook ads, but there are other social media platforms that can build your email list fast.
For example, Instagram has seen exponential growth.
It boasts 500 million monthly active users and 300 million daily active users.
These are pretty powerful numbers.
ii) STRATEGIES
Below you’re find more actionable email list building tips. Remember to use more than one.
You’d like to give users more than one chance to register. You know you offer a great product, but they don’t know it yet.
8. Pop-ups
If you’re going for a newsletter pop-up, please make it page-specific.
Why would you create a generic pop-up like everyone else, if you can make it page specific and attract attention?
Language matters, too. Make your offer sound exclusive, use the active language. Who wants to receive “free updates” (what does an update even entail?) if they can get access to “special offers”? Frame your registration offer in a way that presents a clear choice for your users. What sounds more enticing?
Exciting pop-ups will quickly expand your email list.
9. Integrate a Registration Form into Your Website
What content management system do you use?
If you’re using: Drupal, Wordpress, Joomla! or Contao, you can download and install an email marketing plug-in that will allow you to insert a registration form directly onto your website. Take a look at the Newsletter2Go Plug-in Center
If you can’t to find a plug-in or would like to build your own, you’ll have to write the HTML code yourself (or use an online helper) and then insert it into your site.
Alternatively, if you are a WordPress user, you can:
i)use the Form Editor to simply create a registration form directly on your website. Upload this information easily to your Newsletter2Go account.
ii)take advantage of the Newsletter2Go WordPress Plug-in. It allows you to import customizable registration forms onto your website.
Registration information is automatically imported into your Newsletter2Go account.
All you need to do to expand your email list is to install a plugin.
10. Use the right double opt-in provider
It’s a big one.
You don’t want to carefully craft a perfect opt-in page… and then see your subscription confirmation emails land in spam.Your potential subscribers might never join your list, because your email is classified as spam. And they forget about you.
You don’t want this happen to you. Newsletter2Go sends emails via whitelisted servers.
11. Make subscription page enticing
You have to admit it.
“In order to complete the subscription process, simply check your inbox and click on the link in the email we have just sent you”
It doesn’t sound very appealing, does it?
It doesn’t show any promise of future benefits. He doesn’t care if he grows your subscriber list. So why should the reader spend his time on logging in to their email account and confirming email? Use this space to remind him of the benefits. Create a subscription page tailored to your corporate design.
That means, that we can boast a 99% delivery rate. Which means you will expand your email list.
12. Surprise
Everyone loves surprises.
All your subscribers expect, is to confirm the address and come back to whatever they did.But then they receive a bonus. A limited time offer.
They have to act, right?
Send them a bonus, a code. Give them a pleasant surprise.
Platform: Social Media
13. Mail Forwarding
Give your subscribers the option to share and forward your emails.
Include social sharing and email to friend buttons in your marketing emails. It’s an easy and effective way to gain more subscribers.
14. Organize a contest…
…where everybody is a winner.
Free giveaways attract people like magnet.
All they need to do is:
- sign up with their email address
- post something on a social medium of your choice
- tag your website / use a specific hashtag
Then announce the winner and surprise every single entrant by giving a limited-time promo offer.
Everybody loves surprises, remember?
15. Facebook
Leverage the opportunity to add a call-to action button on your Facebook Business Page.
16. YouTube
Video description box is a perfect place to add a call to action and a link to your website.
17. LinkedIn
Share offers on your LinkedIn Company Page or in group discussions relevant to your business.
18. Twitter
Twitter chats are a great way to reach new audience.
Before you host one, make sure you participate in a few of them.
Before you participate in your first twitter chat, make sure you have your bio optimized.
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