Are Call Scripts necessary for a Telemarketing Campaign?

Call scripts can be as structured or unstructured as required. For instance, many companies will act on the premise that scripts are just guidelines for the call, to ensure that appointments and leads are generated with companies that match their criteria for a great prospect. For telemarketers who have a wide range of experience, they are able to create conversation around the points that are given to them by a company.

Other companies may insist that the telemarketer sticks word by word especially when giving information about a particular product or service. However, in my experience, a flexible call approach, that allows for a natural business conversation leads to engaging, successful telemarketing campaigns.

Click here to read the full blog on how you can check your call approach is working for your campaign. Also, discover the key to success for a lead generation campaign.