2016 Global Programmatic Trends and Predictions | DMA

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2016 Global Programmatic Trends and Predictions


Magna Global estimates that global advertising spend will increase by 4.6%. Western Europe will see a 2.5% increase and spend in the UK is set to grow 4.2%.

But what's driving this growth rate?....Digital advertising! By far the fastest growing ad medium, it is set to make up more than half the total spend this year. This will be a first that puts digital at 51% of spending. 2016 is set to be a high growth year for programmatic.

There's no denying, spend is reaching record highs across all channels. Take a look at our infographic below to see key global trends and predictions in programmatic for 2016.

To learn more about the trend that's here to stay, join NMI on April 27th for our essential webinar 'The Power of Programmatic'. Expert Trevor Miranda, will take you through the fundamentals step by step. Your new understanding of programmatic's rich potential will render you empowered for marketing success!

Click here to register for our Webinar The Power of Programmatic on the 27th April. Don't miss this expert session on the essentials of Programmatic!

Please do comment to share your thoughts on the topics discussed or to reach out for any further info. Look out for more NMI blogs over the coming weeks and catch up with previous posts by clicking the links below;

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4 Steps for Acquiring Sophisticated Users through Education

Looking back at NMI's 2015 Highlights

New Marketing Institute’s best practices for scalable learning in adtech

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