0800 numbers are now free to call from a mobile phone but businesses will pick up the cost

A new government brings new legislation, and in the world of marketing, data protection is always on the front line. We dissect the implications of these legislative changes, providing you with insights to navigate this regulatory landscape.

Telemarketing continues to hold a significant place in the marketing strategies of many businesses, despite a relentless wave of digital transformation. Contrary to common misconceptions, telemarketing is not an obsolete tactic.

A telemarketing programme involving hundreds of one-to-one conversations with customers and prospects is the perfect opportunity to perform a thorough proof of concept. It enables you to learn quickly and validate your approach in a systematic, transparent way, so you set off on a better track.