DMA - Data & Marketing Association

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Learn to lead Masterclass

Become a confident leader in the changing world of work. This 3-hour masterclass is guaranteed to leave you inspired, informed, and with a plan of action for the next 12 months. Learn more about how modern organisations need leaders at every level, and journey through the top five most...
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Writing for Content Marketing Masterclass

Write better digital content for your website, blog, email, social media and more. Determine your goals for digital content and plan to achieve your organisation's goals. Discover what content types engage your audience and write content that attracts, persuades and converts.
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User Experience Masterclass

Create the best possible experiences for your web and mobile visitors. Understand your customers' needs and use these insights to optimise your design and content. Learn how to test and improve your web and mobile media using analytics tools and techniques.
Why should I stay? The UX hooks that really matter

Conversion Rate Optimisation (CRO) Masterclass

Learn how to convert more web visitors into customers. Develop the skills to become a better conversion optimiser. Explore how your own website can be improved. This course includes many "how to" and practical ways to optimise your website for better conversion.
Conversion Rate Optimisation (CRO) Masterclass