DMA - Data & Marketing Association

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Customer Insight Masterclass

Boost value for you and your customers with customer insight. Learn how to gain a competitive advantage by understanding the behaviour of your customers and their value to you. Discover how to research, plan and manage your activity with confidence.
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Influencer Marketing Masterclass

This 1-day course gives a practical approach on how to work effectively with influencers to transform your marketing. Identify the right influencers for your brand and get the most out of influencer relations. Integrate influencer activity with your social media, PR, SEO , and community channels.
Influencer Marketing Masterclass

Customer Retention Masterclass

Learn how to track the customer journey and drive loyalty. Understand how to use data to create more personal communications with customers and prospects. This course will give you the confidence to create retention strategies that work for your organisation.
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Integrated Marketing Strategy Masterclass

Learn how to plan your marketing activity effectively. Understand market and customer trends in your business environment through insights and research. Gain a sustainable advantage by managing your brand across multiple channels and set measurable objectives to track your results.
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Digital CRM Masterclass

Make the most of digital CRM to deliver better results. You'll learn how to manage relationships with customers and build stronger communications. Improve your CRM campaign planning and understand key performance metrics. Gain the confidence to integrate your marketing activities effectively.
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Learn to lead Masterclass

Become a confident leader in the changing world of work. This 3-hour masterclass is guaranteed to leave you inspired, informed, and with a plan of action for the next 12 months. Learn more about how modern organisations need leaders at every level, and journey through the top five most...
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Writing for Content Marketing Masterclass

Write better digital content for your website, blog, email, social media and more. Determine your goals for digital content and plan to achieve your organisation's goals. Discover what content types engage your audience and write content that attracts, persuades and converts.
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User Experience Masterclass

Create the best possible experiences for your web and mobile visitors. Understand your customers' needs and use these insights to optimise your design and content. Learn how to test and improve your web and mobile media using analytics tools and techniques.
Why should I stay? The UX hooks that really matter

Conversion Rate Optimisation (CRO) Masterclass

Learn how to convert more web visitors into customers. Develop the skills to become a better conversion optimiser. Explore how your own website can be improved. This course includes many "how to" and practical ways to optimise your website for better conversion.
Conversion Rate Optimisation (CRO) Masterclass