Apprenticeships | DMA Talent



One of our main objectives is to generate a pipeline of diverse talent for the DMA’s Member companies and the wider data and marketing industry. To do this, we need to ensure there is a variety of entry points into the industry, so that it is as open and inclusive as possible.

Apprenticeships provide an opportunity for young people to enter the industry straight from school or college, gaining work experience and building skills as they learn. By hiring apprentices, businesses benefit from fresh talent who bring new ideas and energy into their teams who can grow into their role, as well as broadening the diversity of their workforce.

Coronavirus is having a big impact on the employment of young people. 596,000 16–24-year-olds were unemployed in August-October 2020, an increase of 29,000 from the previous quarter, and an increase of 124,000 from the year before.

History tells us that while recessions naturally drive-up unemployment across the population, the effects are more severe for those who have only recently left full-time education.

We should do all we can to keep the talent pipeline flowing, hiring at entry level roles, as we’ll need young people coming into our businesses to stay relevant with our customers in the future. Apprenticeships are a great route for businesses to hire young talent into their organisations and future-proof their skills pipeline.

The UK government are incentivising employers with a £3,000 payment for new apprentices of any age who have an employment start date of 1 October 2021 to 31 January 2022, and an apprenticeship start date of 1 October 2021 to 31 March 2022. This is in addition to the £1,000 payment being made for each 16 to 18 year old apprentice employed.

Find more details about the government’s apprenticeship funding can be found here


Apprenticeship Research Report

The DM Trust provided funding for us to research how some of our members are using the apprenticeship system, what their experiences are and how we can offer support.

Download the report, Apprenticeships: The Hidden Potential, here

“The need to support the career aspirations of younger people has never been greater. The DM Trust is committed to enabling programmes aimed at creating opportunities for all to join the data driven marketing sector.

The apprenticeship initiative at the DMA is a great example of this, creating opportunities for young people and developing and nurturing the skills base that will ensure our industry's future”.

Matthew Housden, Chair - DM Trust


Apprenticeship Partners

Apprenticeships are an increasingly important part of the recruitment mix in the marketing industry.

To help you get started on your apprenticeship journey, DMA Talent have partnered with apprenticeship providers The JGA Group in England, and Sixth Sense Training in Scotland.


Webinar: Improving Apprenticeships in the Data and Marketing Industry

Delve into the world of apprentices, with insights from Merkle, Hidden and The JGA Group. We discussed the findings of the research report, and how we can work together to improve the apprenticeship experience for both employers and apprentices.

Watch the webinar here


Webinar: Diversifying Your Workforce Through Young Talent

Marketing apprenticeships are a great way to grow the diversify of your workforce and reach out to the ‘starting out’ pools of talent.

Discover how apprenticeships are benefitting young people from BAME backgrounds, the value of finding this new talent and developing their skills in house, and myth busting modern apprenticeships, explaining how they work and how to support their growth in house.

Sophie Dawes, Developing the Young Workforce National Projects Manager, Scottish Government chaired alongside Kate Burnett, General Manager, DMA Talent, Eleanor Tarrant, Senior Manager - Paid Search Academy, Merkle, Coral Gallagher, Modern Apprenticeship Digital Marketing Graduate, Cameron MacDonald, Assessor, Sixth Sense, Richard Goodwin, Managing Director, The JGA Group and Isa Mutlib, CEO, BAME Apprenticeship Alliance.

Watch the webinar here


Webinar: Build Your Talent Pool with Marketing and Data Apprentices

Marketing apprenticeships are a great way to grow your talent pool, but where do you start to get talented apprentices into your marketing and data teams?

General Manager of DMA Talent Kate Burnett was joined by apprenticeship training provider JGA’s Managing Director, Richard Goodwin, along with apprentices Nikki Lewis, Marketing Manager, Conservatory Outlet and Rachel Davies, Communications Supervisor, Totally Wicked, to shed some light on that very question.

We have broken the webinar down into short bitesized clips so you can get to the answers about apprenticeships you want, including:

- The different types of apprenticeships

- The Government incentive to take an apprentice on board by 31 January 2022 and receive £3,000

- How to get started recruiting apprentices using your Digital Apprenticeship Service account and spending your levy

- What counts for 20% off-the-job training

Watch the clips here


DMA Student Membership

Being a DMA Student Member shows employers a commitment to professional development, offers opportunities to build on knowledge gained in study or in the workplace, and makes Members more employable.

It's available to apprentices for the duration of their apprenticeship, and one year after, enabling them to take advantage of IDM learning content with free access to the IDM Award in GDPR and IDM Award in Marketing (usually £594 each ) as well as DMA webinars, award winning case studies and best practice guides.

Find out more about DMA Student Membership here


If you have questions about apprenticeships, please get in touch with Kate Burnett, General Manager of DMA Talent:

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