Marketing Challenge

DMA Talent Marketing Challenge

The DMA Talent Marketing Challenge gives aspiring marketers a taste of what it's like to work on a real-life marketing brief.

Who can enter?

  • Any student who is up for a challenge!
  • You don't have to be studying marketing - the challenge is open to students at any stage of any course.
  • You must enter as part of a team, made up of between three and six people.

How does it work?

ScotRail have set the brief for 2021’s challenge, which asks you to come up with a 12-month integrated marketing campaign that combines people’s new found love of cycling during lockdown with using the train to travel for work or college or in their leisure time.

Get your hands on the brief here

The deadline for entries is 17 May 2021 and you can submit yours here.

After a preliminary round of judging by the DMA Talent Team, a shortlist will be selected of around ten teams.

This shortlist will then be judged by a panel of industry experts, with between three and five teams being invited to pitch their entries to the client where the winner will be selected.

Past brands who have provided the challenge brief include Instagram, BMW, Nestle, Toyota, Royal Mail, The Economist, T-Mobile and Guinness.

2020’s Brief

2020's brief was provided by StudentUniverse and Tourism NT and challenged teams to develop a marketing strategy for Australia's Northern Territory, targeting 18 to 30 year olds. You can have a look at the brief here.

60 teams entered and team Cubed, formed of six students from Northumbria University, were crowned winners with their outstanding response to the brief.

You can find out more about 2020's challenge, the finalists, and the winning team here.

You can also have a look at their marketing campaign plan and video to get some inspiration for you entry.

2019’s winners

We caught up with 2019’s winning team, GEMM Agency from the University of Greenwich, to find out what opportunities the challenge has created for them and why you should enter. Find out what they had to say by here.

Want more information about the competition? Please email dmatalent@dma.org.uk.

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