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Marketing Challenge

DMA Talent Marketing Challenge

The DMA Talent Marketing Challenge gives aspiring marketers a taste of what it's like to work on a real-life marketing brief.

Who can enter?

  • Any student who is up for a challenge!
  • You don't have to be studying marketing - the challenge is open to students at any stage of any course.
  • You must enter as part of a team, made up of between three and six people.

How does it work?

Whyte & Mackay have set the brief for 2022’s challenge, which asks you to come up with a 12-month integrated marketing campaign to acquire 10,000 new mailing subscribers, who have a desire to discover whisky flavours.

Get your hands on the brief here

The deadline for entries is 23:59 GMT on 6 June 2022 and you can submit yours here.

After a preliminary round of judging by the DMA Talent Team, a shortlist will be selected of around ten teams.

This shortlist will then be judged by a panel of industry experts, with between three and five teams being invited to pitch their entries to Whyte & Mackay in July 2022, where the winner will be selected.

Past brands who have provided the challenge brief include Instagram, BMW, Nestle, Toyota, Royal Mail, The Economist, T-Mobile and Guinness.

2021’s Brief

2021's brief was provided by ScotRail, and challenged teams to come up with a 12-month integrated marketing campaign that combines people’s new found love of cycling during lockdown with using the train to travel for work or college or in their leisure time. You can have a look at the brief here.

DigiConnect, formed of four students from Bournemouth University, were crowned winners with their outstanding response to the brief.

Find out more about 2021's challenge, the finalists, and the winning team here.

You can also have a look at their marketing campaign plan and video to get some inspiration for you entry.

2019’s Winners

We caught up with 2019’s winning team, GEMM Agency from the University of Greenwich, to find out what opportunities the challenge has created for them and why you should enter. Find out what they had to say by here.

Want more information about the competition? Please email

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  • Professionalise your marketing knowledge with real-life learning, curated by DMA's community of award-winning industry professionals.
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