Creative Data

We run two events within the programme. Our labs are one-day workshops that challenge you to crack a real-life business problem using data, and give you an insight into what a day working in the industry is like.

Our three-day academies take you on a deeper dive into the industry. You’ll hear from data experts on hot industry topics and discover the vast array of careers available..

Creative Data Academy

Our FREE to attend three-day academies will show you how data, insight and information are harnessed by marketers to craft inspiring and memorable campaigns.

You will:

• Work on a marketing brief for a famous brand using data to inform and shape your response, which you will pitch to the client on the last day. This year's academy will see Costa Coffee set the brief.
• Get inside the real-world of creative data with talks and Q&As with established industry data and marketing practitioners.
• Hear from leading data practitioners working at leading agencies and brands helping you understand what job roles look like and where you fit.

​Many of our academy students have secured their first job or placement as a direct result of attending. Elliot Duggan-Edwards attended in 2023 and is now a Marketing & Recruitment Officer at Bangor University, you can read his story here.

Upcoming Academies:

2025 Academy Sponsors:

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Creative Data Labs

At our one-day lab, you’ll be challenged to crack a well-known brand’s business problem. With data presented to you in its rawest form, you will work in small groups to devise methods to understand, analyse, and produce recommendations.

Data experts will be on-hand to guide you through the process and help you tackle the brief.

At a lab you will:

• Get to grips with a data-related brief set by a well-known brand.
• Learn how to analyse datasets to gain insights and make marketing recommendations.
• Meet and network with like-minded individuals and industry professionals.
• Receive feedback and guidance from established data practitioners.

Upcoming labs:

We currently have no labs scheduled to take place.

If you are interested in attending a lab, you can join our mailing list by clicking here. You'll recieve all of talents latest news and updates on our upcoming programmes, to know when the date for our next lab is set, and applications open.

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Questions? Get in touch with DMA Talent.

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