IDM Qualifications for students | DMA Talent

IDM Qualifications for students

IDM Qualifications for students

The Institute of Data & Marketing (IDM) – part of the Data & Marketing Association (DMA) – advances the careers of marketers through world-class learning.

For 30+ years, the IDM has driven marketing excellence through a customer-centric learning approach, helping over 100,000 marketers improve their performance. IDM qualifications are well-recognised by employers in the marketing industry.

We have partnered with over 30+ universities and colleges to offer students taking an IDM accredited course the opportunity to achieve the IDM Certificate in Digital and Data Driven Marketing qualification by taking a 2-hour online exam.

The Certificate reflects IDM professional qualifications taken by marketers in the workplace and demonstrates to potential employers that you have the knowledge you need to step onto the marketing career ladder, immediately differentiating your qualifications and putting you ahead of the competition in the job marketplace.

Anyone studying an IDM accredited course at university or college is eligible to sit the exam as the IDM has reviewed your course syllabus to make sure you are learning everything you need to sit and pass the exam. We support our accredited centres to deliver the content, providing access to our online material, industry guides and DMA Award-winning case studies to both tutors and students.

The cost of the exam is £125, and this will include a year’s DMA Student Membership, which gives you access to programmes such as our Creative Data Academy, and lots of material to support your studies online. In addition, we will provide you with the opportunity to take further IDM online qualifications in your own time - the DMA Award in GDPR & DMA Award in Marketing (worth £584 each), which is vital to demonstrate you’re a responsible future marketer.

All of this, including the certificate exam, is available online and accessible anywhere in the UK.

Our university and college partners:

  • Anglia Ruskin University
  • Bournemouth University
  • Canterbury Christ Church University
  • De Montfort University
  • Edinburgh Napier University
  • Kingston College
  • Liverpool John Moores University
  • London College of Communications
  • Manchester Metropolitan University
  • Newcastle University
  • Northumbria University
  • Oxford Brookes University
  • Queen Mary University London
  • Regent's University
  • Robert Gordon University
  • Southampton University
  • Teesside University International Business School
  • University of Bedfordshire
  • University of Bristol
  • University of Central Lancashire
  • University of East London
  • University of Greenwich
  • University of Huddersfield
  • University of Plymouth
  • University of Reading (Henley Business School)
  • University of Roehampton
  • University of South Wales
  • University of Southampton
  • University of Westminster

If you're studying a marketing-related course at the above centres and want to find out if your course is included in the IDM accreditation, please ask your course tutor.

Register for the IDM Certificate in Digital and Data-Driven Marketing online exam by clicking here

Exams take place on 15 May 2024, 05 June 2024, 10 July 2024 or 20 November 2024, depending on where you study.

If you're a university or college tutor or course leader teaching digital marketing and would like to learn how to gain IDM accreditation for your students, please contact

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