Creative Data Academy Success Story


Not sure about applying for our Creative Data Academy?

Read on to find out more from the people who know best.


Chloe Mo attended an Academy in 2017 and is now an Insight Analyst at REaD Group

“I was halfway through my master’s in marketing and found an advert from my university online promoting applications for the Creative Data Academy. It spoke about a different avenue of marketing I had never come across before - mixing technology, data, and creativity together. I was unsure of what I wanted to go into career wise and thought this would suit both my marketing and mathematical (which I did for my bachelor's degree) backgrounds perfectly.

The academy was eye-opening, listening to industry experts who really believe in what they do made me inspired to work in the industry. For me, the biggest takeaway was the link between data and marketing, I never knew how intertwined they were. An example would be using data to spot patterns then using that insight as a foundation to generate ideas for a marketing strategy or campaign.

Scott, Managing Director, ReAD Group, invited myself and other Creative Data Academy attendees, to a recruitment day at the REaD offices. We were not only able to learn more about the company, but also about what it's like to work in the industry from graduates who were not long ago in the same position as us. Luckily for me, I was successful in getting a job at REaD Group.

I currently work as an insight analyst. This entails creating actionable insights through modelling and reporting to help solve business problems. I really enjoy what I do, I'm always working on a variety of projects for many different clients and have been able to learn lots of new skills in a fast- paced environment.

No two days are ever the same.

I would definitely recommend the academy to anyone; it doesn't matter what background you come from academically, If you enjoy problem solving, have a keen eye for detail, and fancy being in an in-demand industry, than a career in data could be for you.”


Scott Logie is Managing Director at REaD Group and has supported the Academy for many years both as a speaker and sponsor and recruited Chloe after meeting her at the Academy

“REaD Group have been very happy to both sponsor, and support, the Creative Academy over the years. Not only is it great to be able to support an initiative that helps educate what we hope will be the next generation of data professionals, it’s also been a very good recruitment mechanism for us with seven recruits over the last few years.

A good example would be the recruitment of Chloe Mo, who joined us in 2018 after we met at the Creative Data Academy drinks evening and invited her to attend an evaluation day at our offices.

What struck us about Chloe, and many of the other candidates, was that she already understood a lot of what we do to help our clients – and was keen to work in the data industry. The insight she gained as part of the CDA meant that she was inspired and ready to look at a career working in data - a real bonus for REaD Group.

Chloe has really thrived since joining us and has taken on increasingly complex reporting and analysis work, meets regularly with clients on her own, and delivers work to help them solve their marketing challenges.

Chloe will have a great career in data, and I’d be more than happy to recruit others from the academy based on her success to date.”


If you want your very own Creative Data Academy success story, click the button below to see when 2020’s academies are and apply.

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