Copywriter

What is day-to-day life like as a Copywriter, what are the main responsibilities, and what skills do you need to excel?

We chatted to Adrian who has worked as a freelance copywriter, to find out how he finds working in the marketing industry and what it took to get to where is today!

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Role Profile

As a Copywriter, you'll be tasked to write interesting marketing and promotional materials for a range of products and services . You may be tasked to write product packaging, articles, labels, brochures and blog posts. Also, you’ll be in charge of helping project a brand voice and ensuring that all copy is consistent with this voice through writing, editing, and proofing materials ensuring the standard is met.

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Key responsibilities

- Create copy for a range of media including social, print, video, and online

- Ensuring high levels of editorial standards is met by all content creators

- Push brand consistency across all company communications

- Develop and implement new brand guidelines

- Edit and proofread work created by other content creators

- Be up to date with the latest trends and competitors relating to editing

- Collaborate with creative, marketing, and legal departments to monitor any project needs

- Watch projects develop through the inception to launch and monitor progress individually

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Requirements

To be successful as a copywriter you must have excellent writing skills, including the ability to write in different styles to gain the attention of different target audiences

Excellent research and analytical skills to get a good understanding of the subject in question

High level of organisation to manage multiple projects, as well as often meeting tight deadlines

Good listening skills to ensure you understand the clients requirements and effectively develop a project brief

A unique approach in coming up with project ideas and getting a message across creatively and effectively

The ability to work independently and in team based projects flexibly

Good eye for detail, including the ability to proofread your own and others' work ensuring that it meets editorial standards

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We can help you get into this role with DMA Student Membership

Being a DMA Student Member shows employers that you’re committed to your professional development and that you’re actively seeking to improve your skill set, making you more employable.

For just £3.75 a month you’ll:

• Get everything you need to jump out from the crowd and shine as a job applicant.
• Professionalise your marketing knowledge with real-life learning, curated by DMA's community of award-winning industry professionals.
• Get free access to the IDM Award in Marketing and the IDM Award in GDPR (usually costing £1,188), giving you a grounding in the fundamentals of marketing, and all the knowledge you need to be a responsible marketer, two key attributes looked for by employers.
• Build your network via a packed programme of events & programmes led by top industry professionals, connecting you with DMA's community of business-leading professionals who are ready to help you on your career journey.

Discover all of Student Memberships benefits and become one here

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