SEO Specialist

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Role Profile

As an SEO specialist you'll be tasked to figure out methods that increase the amount of visitors to a website and obtain a high-ranking placement in the results page of search engines. By creating more leads for the business you'll generate new opportunities for driving growth and profit.

In your role you'll usually conduct different testing methods in design, layout and advertising techniques to gain paid traffic. As an SEO Specialist, you must have knowledge of keyword research, SEO copywriting and the typical behaviours of search engines. Search Engine Optimisation is an dynamic landscape, so an SEO specialist will constantly be required to learn and evolve in their position.

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Key responsibilities

- Create original content for webpages tailored for different target audiences

- Constantly check for search terms, rankings and analytics to keep tabs on performance of client websites and make suggestions on how to improve them

- Help the client delivery team when required around the development and execution of SEO strategies for clients

- Use social media to post content and encourage more external sites to link to your content which will be giving you more authority

- Monitor and report on progress made by strategies and identify correlations, sucesses and opportunities that will improve client outcomes

- Collaborate with other businesses over link-building opportunities in order to bring in paid commission to drive customers to the website

- Create new and innovative content marketing strategies to reach prospective consumers

- Monitor the algorithms set by the search engines to keep tabs with changes

- Understand the SEO industry and keep tabs on the best practices and search engine updates and developments

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Requirements

An analytical mind which drives you to understand search algorithms and try to anticipate what changes may occur

Strong analytical skills for understanding ranking algorithms and understanding search engines

Be committed to keeping your technical skills and knowledge up to date

Have a good understanding of where, why and how customers search in the event of making a purchase online

A good understanding of the wider marketing context

You should have strong personal online profile which can consist of a blog, websites or interactions on different social media platforms

Excellent knowledge of social media platforms and utilising it to produce content, generate more links and create successful campaigns

A good understanding of PR and how to get the correct message out there depending on the demographic that is trying to be reached

Good communication skills to teach, manipulate and liase across different departments and stakeholders in the organisation

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We can help you get into this role with DMA Student Membership

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For just £3.75 a month you’ll:

• Get everything you need to jump out from the crowd and shine as a job applicant.
• Professionalise your marketing knowledge with real-life learning, curated by DMA's community of award-winning industry professionals.
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Discover all of Student Memberships benefits and become one here

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