DMA Talent Marketing Challenge 2024 Entry Guidelines and Terms and Conditions

Entering the Challenge

• The Promoter of this Challenge is DMA Talent.
• By submitting your entry, you give DMA Talent the right to securely send your application to external judges.
• You agree that all work is created by the team members with no input from a third party.
• The word of DMA Talent is final in respect of the result.
• Entries must be in compliance with the DMA Code and the CAP Code.
• Closing date for entries is Monday 3 June 2024 at 23:59.
• Entrants must be UK residents and full-time students, studying any subject. You do not need to obtain permission from your course lecturer to enter. This competition is not for people who are already working in, or teaching marketing, even if you are also studying.
• This is a team competition. Minimum of 3 people per team with a maximum of 6 per team. More than one team is permitted to enter from the same educational institution.
• Only one entry per team to be submitted. Multiple entries from the same team will be disqualified. Individuals can only be part of one team.
• Entries are to be submitted online via the entry form on the DMA website before the closing date specified.
• Your team's name should be stated at the top of your pdf document BUT NOT the name of your university.
• DMA Talent does not hold responsibility for lost, damage or incomplete entries which are lost due to transmission problems.
• All entrants must be over the age of 18.

Recommended Approach

Produce a marketing campaign document (between 5 and 10 pages) covering the following points:

• Key insights you have learnt about your target audience that have shaped your campaign. Summarise any primary or secondary research that you have conducted.
• Data strategy - Who is your target audience and what segments are you using and why have you chosen them. How will you use data responsibly (within GDPR) to gain insight about your target audience and drive measurable results for your campaign?
• The campaign “big idea” and creative strategy.
• An integrated multichannel communication plan, including on and offline, which explains your media choices, including your Gantt chart/promotional schedule and what you will test.
• Budget breakdown and the ROI you believe this campaign will achieve for the client.

Your Submission

To enter the competition, we’d like you to create one of the following and upload onto the DMA website:

• A one pager to summarise your big idea and how you will execute it to meet the objectives of the campaign.
• A short video or presentation (max 5 minutes) summarising your idea.

This will be the first thing the judges see and will form the basis of the first stage of the competition. This is your chance to shine.

Your piece should grab your audience i.e. the client from the outset and should invite them to look more deeply into your campaign.

We will put the best entries forward to the next stage of judging where you can submit your full campaign if you wish.

Judging Process

• Judging criteria is based on the most creative and effective response to the brief.
• DMA Talent are not obliged to give individual feedback from the judges regarding any entry.
• The judging process consists of a review of all one pager summaries /videos / presentations.
• The judges will decide on a shortlist of 4 teams who should submit their full plan.
• The 4 finalist teams will be invited to pitch to RAPP and KFC in London in early July 2024.
• The shortlisted teams will be notified by phone and email if they are successful by 12 June 2024. Successful teams will also be posted on the website.
• The winning team will be selected after the client has seen all pitches and announced on the DMA Talent website.

Prizes and Promotion

• The winning team will win a shared team prize of £1,000.
• The promoter reserves the right to cancel or amend the challenge and these terms and conditions without notice in the event of a catastrophe, war, civil or military disturbance, act of God or any actual or anticipated breach of any applicable law or regulation or any other event outside of the promoter’s control. Any changes to the competition will be notified to entrants as soon as possible.
• If you are one of the finalists, you agree to your pitch material being used for promotional purposes by The Data and Marketing Association (UK) Limited (DMA), registered company (England) number 2667995, limited by guarantee.
• The winners agree to the use of his/her name and image in any publicity material, as well as their entry. Any personal data relating to the winners, or any other entrants, will be used solely in accordance with current [UK] data protection legislation and will not be disclosed to a third party without the entrant’s prior consent.