DMA Talent Marketing Challenge

DMA talent marketing challenge.jpg

The DMA Talent Marketing Challenge gives aspiring marketers a taste of what it's like to work on a real life marketing brief.

The brief for 2020's challenge is provided by StudentUniverse and Tourism NT and challenges teams to develop a marketing strategy for Australia's Northern Territory, targeting 18 to 30 year olds.
You can download the brief here.
The deadline for entries is 12 April 2020 and you can submit yours here.

After reviewing all entries, a judging panel formed of industry experts will shortlist up to 8 teams to pitch their ideas at a central London location on 7 May 2020, where the winners will be announced.
The winning team will then see their campaign come to life! They'll work with StudentUniverse, and in partnership with Tourism NT, throughout May 2020, and will see it executed in June 2020. And if that wasn't enough, each member of the winning team will also take home £300's worth of StudentUniverse travel vouchers.
Who can enter the Marketing Challenge?
Students at any stage of their course - you don't have to be studying marketing.
Teams must be made up of between 3 and 6 people.

Download the brief here.

2020 sponsors

The 2019 brief

2019's brief was provided by Instagram, which challenged entrants to prove to marketers that Instagram stories drives business results.

Have a look at 2019's brief here.

You can find out more about 2019's challenge, the finalists and the winning team here.


Previous competition sponsors include Royal Mail, The Economist, T-Mobile, Guinness, Toyota, Nestle, Student Beans and BMW.

Want more information about the competition? Please email

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