DMA Talent Marketing Challenge


The DMA Talent Marketing Challenge gives aspiring marketers a taste of what it's like to work on a real-life marketing brief.

Who can enter?

- Students at any stage of any course, you don't have to be studying marketing.

- You must be in a team made up of between three and six people to enter.

2020’s Challenge

The brief for 2020's Challenge was provided by StudentUniverse and Tourism NT and challenged teams to develop a marketing strategy for Australia's Northern Territory, targeting 18 to 30 year olds. You can download the brief here.

Cubed, a team formed of 6 students from Northumbria University, have been crowned winners with their outstanding response to the brief.

They were shortlisted from the 60 teams that entered, along with 3 other teams, to pitch their campaign ideas to the client.

Each member of the winning team has not only received £300’s worth of StudentUniverse travel vouchers, they will also work with the StudentUniverse to bring their work to life during a month-long campaign, executed within the next 12 months.

2020 sponsors

The 2019 brief

2019's brief was provided by Instagram, which challenged entrants to prove to marketers that Instagram stories drives business results.

Have a look at 2019's brief here.

You can find out more about 2019's challenge, the finalists and the winning team here.

We recently caught up with the winning team, GEMM Agency from the University of Greenwich, to find out what opportunities the challenge has created for them and why you should enter. Find out what they had to say by clicking here.

Previous competition sponsors include Royal Mail, The Economist, T-Mobile, Guinness, Toyota, Nestle, Student Beans and BMW.

Want more information about the competition? Please email

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