DMA Talent Marketing Challenge


The DMA Talent Marketing Challenge gives aspiring marketers a taste of what it's like to work on a real-life marketing brief.

The brief for 2020's Challenge is provided by StudentUniverse and Tourism NT and challenges teams to develop a marketing strategy for Australia's Northern Territory, targeting 18 to 30 year olds.

Who can enter the Marketing Challenge?

Students at any stage of their course - you don't have to be studying marketing.
Teams must be made up of between three and six people.

You can download the brief here

The deadline for entries is 12 April 2020 and you can submit yours here.

After reviewing all entries, a judging panel formed of industry experts will shortlist up to eight teams to pitch their ideas at a central London location on 7 May 2020, where the winners will be announced.

The winning team will then see their campaign come to life, working with StudentUniverse, and in partnership with Tourism NT! And, if that wasn't enough, each member of the winning team will also take home £300's worth of StudentUniverse travel vouchers.

A note on COVID-19

In light of the Coronavirus situation, we may need to push the pitch date and the campaign timings back. This should not affect your submission and the entry deadline remains at 12 April 2020.

We’ve put together a list of FAQs, including more information on the above, to help you with your response to the brief, which you can view by clicking here. If you have any questions that aren’t covered, please email them to us on

Marketing Challenge 2019 winners

We caught up with 2019’s winning team, GEMM Agency from the University of Greenwich, to find out what opportunities the challenge has created for them and why you should enter. Find out what they had to say by clicking here.


Download the 2020 brief here


2020 sponsors

The 2019 brief

2019's brief was provided by Instagram, which challenged entrants to prove to marketers that Instagram stories drives business results.

Have a look at 2019's brief here.

You can find out more about 2019's challenge, the finalists and the winning team here.

Previous competition sponsors include Royal Mail, The Economist, T-Mobile, Guinness, Toyota, Nestle, Student Beans and BMW.

Want more information about the competition? Please email

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