DMA Talent Marketing Challenge


DMA Talent's Marketing Challenge gives aspiring marketers a taste of what it's like to work on a real life marketing brief for an agency. The brief is used by university lecturers as a valuable teaching resource on marketing and business courses.

Applications for 2019's challenge have now closed. The brief, provided by Instagram, was to prove to marketers that Instagram stories drives business results. You can have a look at it by clicking here.

After reviewing entries, the judging panel (formed of industry experts - including a couple from Instagram) will shortlist 3 teams to pitch their ideas at a central London location in July 2019. After pitching, all finalist teams will be invited to an evening reception where the winning team will be announced.

Not only will these teams present their work to industry experts, the winning team will take home a joint cash prize of £1500!

Who can enter the Marketing Challenge?

  • Students at any stage of their course - you don't have to be studying marketing, by the way.
  • Teams must be between 3-6 people.

The 2018 brief

2018's brief was provided by Royal Mail, which challenged entrants to explore ways of increasing direct mail usage amongst a young audience in a b2b capacity.

See 2018's winning entry here

Previous competition sponsors include Royal Mail, The Economist, T-Mobile, Guinness, Toyota, Nestle, Student Beans and BMW.

Want more information about the competition? Please email

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