23 Jun 2022
Epsilon: The Relevance of Direct Mail for Fundraisers in Today's Climate
Direct mail has long been at the heart of charity fundraising. But does the channel still hold importance in a post-COVID world? Find out alongside Epsilon and Marketreach. This webinar explores the role of direct mail for charities and compares it against other channels at fundraisers’...
21 Jun 2022
Introducing: The Hub
The Hub is the beating digital heart of the DMA. A world of insight, learning and development at your fingertips; a multimedia platform that transforms your DMA Membership experience, delivers IDM learning and training and DMA Talent student activities. Read on to learn more.
21 Jun 2022
The Hub is changing
You spoke. We listened. We’ve implemented the changes DMA Members asked for to enhance the user experience of our Members’ Hub. Dig into the changes and learn how we’ve built a smoother Hub for you.
21 Jun 2022
Direct Mail Jargon Buster
Like any industry, the world of direct mail and fulfilment comes with its own world of words, phrases and jargon. And – unless you take a bizarrely in-depth interest in the world of direct mail – it's difficult to know what all of these terms mean. But if that's you, never fear: our handy...
14 Jun 2022
The Business Blog and Content Flywheel
Businesses blogs drive traffic and improve search rankings. Next to that blogs drive email subscription sign-ups where then the email can drive impressive engagement and conversions. So how do these to work together in a B2B context?
08 Jun 2022
What is 'The' Response Rate From Leaflet Distribution? (Revised Edition)
The question of 'what is the response rate from leaflet distribution' has to be one of the most commonly asked questions we at Mr Flyer receive from potential and existing customers. Back in 2016, we released an article here on the DMA website on this subject, which ranked the 3rd most read...
24 May 2022
Marketreach: Transform your CX with Customer Mail
Research shows the revenue growth of customer experience leaders is over five times time higher than laggards. So how can brands make their customer experience dreams a reality? Hear from MBAstack, Go Inspire Group, Barclays and Marketreach.
20 May 2022
JICMAIL announces the latest winners of the JICMAIL Platinum Awards for outstanding practice with JICMAIL data
Congratulations to our latest Platinum Partners We're thrilled to announce the winners of our latest Platinum Awards to 5 more companies for their outstanding expertise and practice in planning, measuring and evaluating mail campaigns with JICMAIL.
