test grantie1
16 May 2022
See what campaigns have a chance to #GoFurther this year.
The coolest ideas, a brilliant plan, and perfect execution will get your far – a DMA Award will get you further.
Uncover the campaigns you need to know about: work that moved people, made a difference, and defied expectations.
Our experts Judges have peeled the layers underneath captivating creativity, sizzling strategy, and remarkable results, with only the strongest left still standing.
The result is the DMA Awards 2022 Shortlist.
Click on the categories below to reveal the shortlisted work.
Industry Sectors
Automotive
Live Stream
Agency:
Accenture Song and Dentsu X
Client:
Land Rover
Live Stream
Agency:
Accenture Song and Dentsu X
Client:
Land Rover
Live Stream
Agency:
Accenture Song and Dentsu X
Client:
Land Rover
Automotive
- Live Stream
- Agency:
Accenture Song and Dentsu X - Client:
Land Rover - Enhanced Repurchase program VWFS & VWPC
- Agency: Merkle
- Client: Volkswagen Financial Services UK and Volkswagen Group UK
- Electrified Art - A Nissan Metaverse Experience
- Agency: TBWA / Nissan United
- Client: Nissan UK
- cinch it
- Agency: VCCP
- Client: cinch
- The All-New Lexus NX
- Agency: Wunderman Thompson UK and The & Partnership
- Client: Lexus
B2B
- Witness the Quickness
- Agency: Havas CX helia
- Client: Toolstation
- A declining reputation with SMEs, competitors that upped their game and premium pricing in a commoditised market: How could BT Enterprise bounce back?
- Agency: Now and Essence
- Client: BT Enterprise
- Vodafone Business: Becoming a SME Champion
- Agency: Ogilvy and Carat
- Client: Vodafone Business
- EY's NextWave Elevator Challenge
- Agency: Ogilvy UK and Hogarth
- Client: EY
- Black Futures
- Agency: OLIVER and STAY HMBL
- Client: Barclays Bank
B2C
- EE PhoneSmart
- Agency: Digitas UK and Saatchi&Saatchi
- Client: EE
- Press Play with OREO - Mixtapes
- Agency: Digitas UK
- Client: Mondelez International
- Finding your 100-year past
- Agency: Smithfield Agency and Favour the Brave
- Client: Findmypast.co.uk
- On the Road to Wellness with WW
- Agency: The Story Lab
- Client: WeightWatchers
- Freesat - Live Life Free
- Agency: TMW Unlimited and The Specialist Works
- Client: Freesat
Charity
- Domestic abuse is getting smarter
- Agency: BBH
- Client: Refuge
- The Place To Be Seen
- Agency: M&C Saatchi
- Client: Queer Britain
- The Hornicultural Society
- Agency: Ogilvy UK
- Client: Relate
- Noah's Ark Nurse Recruitment
- Agency: OLIVER
- Client: Noah's Ark Children's Hospice
- Design For Everyone
- Agency: Wavemaker UK and The&Partnership
- Client: RNIB
Entertainment, Music and Publishing
- Press Play with OREO - Mixtapes
- Agency: Digitas UK
- Client: Mondelez International
- F1 Fan Meet Driver
- Agency: Ogilvy UK
- Client: Formula 1 Limited
- F1 TV 2022 Season Launch
- Agency: Ogilvy UK
- Client: Formula 1 Limited
- The Virgin Media BAFTA Must-See Moment
- Agency: RAPP
- Client: Virgin Media O2
- Freesat - Live Life Free
- Agency: TMW Unlimited and The Specialist Works
- Client: Freesat
Financial Services
- How HSBC UK encouraged the nation to start investing
- Agency: CHS
- Client: HSBC UK
- On the Money
- Agency: Havas CX helia and Stick & Twist
- Client: Lloyds Banking Group
- Barclaycard Avios
- Agency: OLIVER
- Client: Barclaycard
- Black Futures
- Agency: OLIVER and Stay HMBL
- Client: Barclays Bank
- Mettle Mondays
- Agency: Wavemaker UK
- Client: Mettle
Public Sector
- Make Your Comeback
- Agency: 23red
- Client: Sport England and Strava
- Jack-In-The-Box
- Agency: M&C Saatchi
- Client: NHS
- NHS Life-Changing Careers UCAS Events
- Agency: MullenLowe Group UK
- Client: NHS England
- Have a Word
- Agency: Ogilvy UK
- Client: Mayor of London
- The Record-Breaking Mailing
- Agency: RAPP
- Client: TV Licensing
Retail and E-commerce
- MPB "Change" campaign
- Agency: CPB London
- Client: MPB
- Popping the Representation Bubble
- Agency: OLIVER/U-Studio
- Client: Matey Bubble Bath, Unilever
- Pre-Hated Marmite
- Agency: OLIVER/U-Studio
- Client: Marmite, Unilever
- Transforming the way consumers and tradespeople shop Wickes
- Agency: Team ITG and Emerald Thinking
- Client: Wickes
- Futures to Smile About
- Agency: Wavemaker UK and Channel 4
- Client: Colgate
Sports
- Make Your Comeback
- Agency: 23red
- Client: Sport England and Strava
- F1 Fantasy: My F1 Fantasy
- Agency: Ogilvy UK
- Client: Formula 1
- F1 Season Wrapped
- Agency: Ogilvy UK
- Client: Formula 1
- Samsung Galaxy Watch4 UK launch
- Agency: RAPP
- Client: Samsung Consumer Electronics
Travel and Leisure
- Queen Anne - The Next In A Fine Line
- Agency: Armadillo
- Client: Cunard
- Supercharging the customer journey with real-time mobile content
- Entrant: Braze
- Client: TUI
Utilities and Telecommunications
- EE PhoneSmart Licence
- Agency: Digitas UK and Saatchi&Saatchi
- Client: EE
- A declining reputation with SMEs, competitors that upped their game and premium pricing in a commoditised market: How could BT Enterprise bounce back?
- Agency: Now and Essence
- Client: BT Enterprise
- Everyone.connected: How Vodafone is working to eradicate digital exclusion
- Agency: Ogilvy UK and Carat London
- Client: Vodafone
- Samsung UK Galaxy Z Fold3 x Founders Forum
- Agency: RAPP
- Client: Samsung
- The Record-Breaking Mailing
- Agency: RAPP
- Client: TV Licensing
Channels
- Helping HSBC UKs customers get more financially fit through a hyper-personalised email
- Agency: CHS
- Client: HSBC UK
- On the Money
- Agency: Havas CX helia and Stick&Twist
- Client: Lloyds Banking Group
- Meal Deal Millionaire
- Agency: MRM
- Client: Subway
- Mission in Motion
- Agency: Team ITG & Emerald Thinking
- Client: Wickes
- All for you
- Agency: TMW Unlimited
- Client: Vodafone
Film, Video or Moving Image
- MPB "Change" campaign
- Agency: CPB London
- Client: MPB
- Think Sunderland
- Agency: Jaywing
- Client: The University of Sunderland
- Jack-In-The-Box
- Agency: M&C Saatchi
- Client: NHS
- Have a Word
- Agency: Ogilvy UK
- Client: Mayor of London
- Reverse Selfie
- Agency: Ogilvy UK
- Client: Unilever
- Queen Anne - The Next In A Fine Line
- Agency: Armadillo
- Client: Cunard
- Falklands Living Memorial
- Agency: Havas CX helia
- Client: Royal British Legion
- Dot to Dot DM: How we reconnected the UK & Ireland to their homes through play
- Agency: RAPP
- Client: IKEA
- The Record-Breaking Mailing
- Agency: RAPP
- Client: TV Licensing
- Royal Mail 'OPEN DOOR' boxes
- Agency: The Creative Consultancy
- Client: Royal Mail
Out of Home
- Live Stream
- Agency: Accenture Song and Dentsu X
- Client: Land Rover
- The Place To Be Seen
- Agency: M&C Saatchi
- Client: Queer Britain
- The Hornicultural Society
- Agency: Ogilvy UK
- Client: Relate
- Reverse Selfie
- Agency: Ogilvy UK
- Client: Unilever
- Samsung Galaxy Watch4 UK launch
- Agency: RAPP
- Client: Samsung Consumer Electronics
Social Media
- The Place To Be Seen
- Agency: M&C Saatchi
- Client: Queer Britain
- She's Here! Lorraine Kelly (off the telly) joins WW.
- Agency: Mirador Management
- Client: WW / WeightWatchers
- Have a Word
- Agency: Ogilvy UK
- Client: Mayor of London
- Reverse Selfie
- Agency: Ogilvy UK
- Client: Unilever
- adidas #FastestFollower
- Agency: Twitter Next
- Client: adidas
Unaddressed Print
- The Hornicultural Society
- Agency: Ogilvy UK
- Client: Relate
- Show me the Growth: Sustainable Expansion
- Agency: Whistl Doordrop Media
- Client: Oddbox Delivery
Campaigns
Brand Building
- Reverse Selfie
- Agency: Ogilvy UK
- Client: Unilever
- Lost The Pot
- Agency: OLIVER/U-Studio
- Client: Pot Noodles, Unilever
- Watch Me Move
- Agency: Rexona / Degree / Sure, Unilever
- Client: OLIVER/U-Studio
- On the Road to Wellness with WW
- Agency: The Story Lab
- Client: WeightWatchers
- Freesat - Live Life Free
- Agency: TMW Unlimited and The Specialist Works
- Client: Freesat
Customer Acquisition
- The Nation's First Pet Census
- Agency: Campfire Agency
- Client: Blue Cross
- Changing the theatre industry through first party data acquisition
- Agency: SINE Digital
- Client: Runaway Entertainment
- A drama that can never be written
- Agency: Smithfield Agency
- Client: Ascot Racecourse
- Finding your 100-year past
- Agency: Smithfield Agency and Favour the Brave
- Client: Findmypast.co.uk
- Rising to the Challenge
- Agency: TMW Unlimited
- Client: WW / WeightWatchers
Customer Journey
- Creating a personalised onboarding experience for new HSBC UK current account customers
- Agency: CHS
- Client: HSBC UK
- PPX Welcome Automation Programme
- Agency: Digitas UK
- Client: SAMSUNG UK
- On the Money
- Agency: Havas CX helia and Stick & Twist
- Client: Lloyds Banking Group
- Supercharging the customer journey with real-time mobile content
- Agency: Braze
- Client: TUI
Customer Retention or Loyalty Programme
- Growing loyalty with Dobbies Club data insight
- Agency: Go Inspire Group
- Client: Dobbies Garden Centres
- F1 Fantasy: My F1 Fantasy
- Agency: Ogilvy UK
- Client: Formula 1
- Halfords Motoring Club
- Agency: Planning-inc
- Client: Halfords
- "Loyalty Starts from the Inside": How we used data to motivate, educate and engage IKEA's co-workers to improve IKEA Family performance
- Agency: RAPP
- Client: IKEA
- The Body Shop Point of Lapse Model Test
- Agency: Validity
- Client: The Body Shop
Integrated
- Press Play with OREO - Mixtapes
- Agency: Digitas UK
- Client: Mondelez International
- Strength in Numbers
- Agency: Digitas UK
- Client: NIVEA MEN
- The Guardian's Climate Campaign 2021
- Agency: OLIVER
- Client: The Guardian
- The Place To Be Seen
- Agency: M&C Saatchi
- Client: Queer Britain
- Have a Word
- Agency: Ogilvy UK
- Client: Mayor of London
Launch
- Queen Anne - The Next In A Fine Line
- Agency: Armadillo
- Client: Cunard
- The Place To Be Seen
- Agency: M&C Saatchi
- Client: Queer Britain
- Lost The Pot
- Agency: OLIVER/U-Studio
- Client: Pot Noodles, Unilever
- Finding your 100-year past
- Agency: Smithfield Agency and Favour the Brave
- Client: Findmypast.co.uk
- Electrified Art - A Nissan Metaverse Experience
- Agency: TBWA / Nissan United
- Client: Nissan UK
Performance Marketing Activity
- Boosting sales for Specsavers with next-level data innovation in search
- Agency: MG OMD
- Client: Specsavers
- Turbo-charging Post-lockdown Performance
- Agency: TMW Unlimited
- Client: WeightWatchers
Sustainability
- Dirty talk
- Agency: BBH
- Client: Wild
- Take Steps To Solve Water
- Agency: Brave and SPORTFIVE
- Client: Xylem
- Clear on Carbon
- Client: Explore Worldwide
- Making waves in parliament to improve the sustainability of our seas
- Agency: Merkle
- Client: WWF UK
- Wasting Food Feeds Climate Change, Food Waste Action Week
- Agency: Total Media Connect and Kindred
- Client: WRAP (Waste Resources and Action Programme), Love Food Hate Waste
Thoughtful Marketing
- Strength in Numbers
- Agency: Digitas UK
- Client: NIVEA MEN
- Have a Word
- Agency: Ogilvy UK
- Client: Mayor of London
- Reverse Selfie
- Agency: Ogilvy UK
- Client: Unilever
- The Hornicultural Society
- Agency: Ogilvy UK
- Client: Relate
- Design For Everyone
- Agency: Wavemaker UK and The&Partnership
- Client: RNIB
Data
Data and Insight
- Anon CV
- Client: Digitas UK
- Sky Glass
- Agency: MediaCom
- Client: Sky
- Boosting sales for Specsavers with next-level data innovation in search
- Agency: MG OMD
- Client: Specsavers
- Samsung Galaxy Watch4 UK launch
- Agency: RAPP
- Client: Samsung Consumer Electronics
- The MME: Using Data to transform the way consumers and tradespeople shop Wickes
- Agency: Team ITG and Emerald Thinking
- Client: Wickes
Data Storytelling
- Dynamic Dashboard Enables Southern Co-op to Find Stories Hidden in their Data
- Agency: Edit
- Client: Southern Co-operative
- Amplifying the Voice of the Customer, turning intuition into data driven decision making.
- Agency: Euler
- Client: Chiltern Railways
- Supradyn Memory Test
- Agency: MullenLowe Group UK
- Client: Bayer Global
- F1 Fantasy: My F1 Fantasy
- Agency: Ogilvy UK
- Client: Formula 1
- 'Loyalty Starts from the Inside': How we used data to motivate, educate and engage IKEA's co-workers to improve IKEA Family performance
- Agency: RAPP
- Client: IKEA
Digital Product
- Anon CV
- Client: Digitas UK
- EE PhoneSmart
- Agency: Digitas UK and Saatchi&Saatchi
- Client: EE
- GLASTONBURY FESTIVAL APP 2022
- Agency: Digitas UK
- Client: EE
- MyNavy - The Employee Empowerment Tool
- Agency: Great State
- Client: The Royal Navy
- NFTree
- Client: OLIVER
Marketing Automation
- Flexible Budgeting to Maximise Growth
- Agency: Assembly
- Client: Ralph Lauren
- Supercharging the customer journey with real-time mobile content
- Agency: Braze
- Client: TUI
- Cooking up automated content with Baking Mad
- Agency: Kyan
- Client: Baking Mad and British Sugar
- Revamp to proactive personalisation automation leads to industry first results
- Agency: Merkle
- Client: Currys
- Range Backer Automation: Sphere Solution
- Agency: Team ITG
- Client: Currys
Craft
Creative Solution
- Jack-In-The-Box
- Agency: M&C Saatchi
- Client: NHS
- Have a Word
- Agency: Ogilvy UK
- Client: Mayor of London
- Reverse Selfie
- Agency: Ogilvy UK
- Client: Unilever
- The Record-Breaking Mailing
- Agency: RAPP
- Client: TV Licensing
- Matching People with Property
- Agency: Sretton&Stretton and The Kite Factory
- Client: Marsh & Parsons
Design or Art Direction
- EE PhoneSmart Licence
- Agency: Digitas UK and Saatchi&Saatchi
- Client: EE
- Have a Word
- Agency: Ogilvy UK
- Client: Mayor of London
- The Hornicultural Society
- Agency: Ogilvy UK
- Client: Relate
- Reverse Selfie
- Agency: Ogilvy UK
- Client: Unilever
Writing
- Have a Word
- Agency: Ogilvy UK
- Client: Mayor of London
- The Hornicultural Society
- Agency: Ogilvy UK
- Client: Relate
- Reverse Selfie
- Agency: Ogilvy UK
- Client: Unilever
- Noah's Ark Nurse Recruitment
- Agency: OLIVER
- Client: Noah's Ark Children's Hospice
- Pre-Hated Marmite
- Agency: OLIVER/U-Studio
- Client: Marmite, Unilever
