Customer Engagement
It seems obvious. If you build a rapport with your customers, and you have something they want, then they will buy from you again and again. We want to know what builds this rapport. We know creativity, data and technology are factors but we don’t know how the interplay works. That’s why we developed our Customer Engagement campaign, to find out what makes brilliant engagement, for the benefit of marketers and consumers everywhere.
Better engagement means better business.
07 Feb 2019
Member ContentMarketers' view
In partnership with Foresight Factory and sponsored by Pure 360, the first comparison between what brands deem successful and what consumers say engages them.
21 Jan 2019
DMA insight: Brands and consumer loyalty
In our latest ‘Customer Engagement 2018: How to win trust and loyalty’ report, in partnerships with Foresight Factory and sponsored by Pure360, we asked people to name their favourite brand. Curious to know who the winner is?
21 Dec 2018
A global view of behavioural change
In an ever-evolving world, the drivers that change consumer behaviour are multitudinous and varied. A new infographic from Nielsen highlights some of the key trends that could shape our global future.
30 Nov 2018
DMA insight: The customer loyalty landscape in 2018
Are customers loyal to brands? What are customers demanding from brands in exchange of their loyalty? Created in collaboration with Foresight Factory, and sponsored by Pure360, our latest insight will drive you around the customers' loyalty world.-462.png)
21 Nov 2018
Trending 2019: real data to predict the future
No crystal ball or tarot needed. Foresight Factory’s Annual Global Conference delighted marketers with a selection of new trends and themes for the year ahead from the latest data on consumer attitudes and behaviours.
29 Oct 2018
How do consumers really feel about your loyalty scheme?
A new report from Forrester highlights the challenge of point-based loyalty schemes and whether these truly drive emotional loyalty.
02 Oct 2018
DMA insight: New channels for acquisition
What are the technologies and business models that brands can leverage when approaching an acquisition strategy? This and more in our latest insignts about new channels for acquisiton.
19 Sep 2018
Customer Engagement 2018 - A round up
We celebrated the fusion of data, tech and creativity at our flagship engagement summit. Here's everything you need to know.
18 Sep 2018
Future of customer engagement - Roundtable
From immersive technology to engineered empathy, the DMA brought together 15 senior marketing professionals to share their views in our future of customer engagement roundtable session