Customer Engagement
It seems obvious. If you build a rapport with your customers, and you have something they want, then they will buy from you again and again. We want to know what builds this rapport. We know creativity, data and technology are factors but we don’t know how the interplay works. That’s why we developed our Customer Engagement campaign, to find out what makes brilliant engagement, for the benefit of marketers and consumers everywhere.
Better engagement means better business.
29 Aug 2018
DMA insight: Acquisition and the consumer mindset
How do customers find out about new products and services? How do they prefer to receive messages from new companies? Our latest insight puts you in the mindset of the customer to help your organisation attract new business the right way.
20 Jul 2018
Centennials are officially in the game
A new generation is here and is driving real, immediate changes in the marketplace. Understanding Centennials, how they behave and what they believe is a must for every marketer, don’t miss the boat
20 Jun 2018
Customer Engagement: The latest IDM training
Learn how to carry your most important people - your customers - with you every step of the journey your business takes with the latest IDM training
20 Jun 2018
Big sports event, big data opportunity
Why data-driven campaigns are a great way of boosting engagement during popular sports fixtures like the UEFA Champions League final.
19 Jun 2018
Three-quarters of Brits are loyalty card-holders - But be wary of younger customers
YouGov and Mando-Connect analyse UK shoppers' affinity for loyalty programmes: British women, more than men, love being rewarded by their favourite brands. Now business need to win young shoppers' hearts.
12 Jun 2018
Be more toddler
Looking for an innovative way of sparking improved customer engagement? Try embracing your inner child.
06 Jun 2018
Why AI is this year's key fashion trend
Data and bots are transforming the way clothing retailers engage with consumers.
05 Jun 2018
Augmented reality: emerging routes to engagement
New research from Mintel investigates the emerging uses of augmented reality - and how an increasing number of sectors are adopting AR.
10 May 2018
The American Apparel guide on how to make a comeback
American Apparel is attempting to revamp its identity, embracing its past while ushering in desperately needed change. But what caused this drastic need for an overhaul?