07 Jul 2020
Pathways to Creativity 2020 - Activating Personalisation
Following the release of the ‘Pathways to Creativity 2020’ report, this series of articles will explore further examples of how brands are activating consumers creative passions. Read on to find out more about engaging your customers through ‘Personalisation’.
02 Jul 2020
Member ContentEmail Benchmarking Report 2020
The latest benchmarks across deliverability, open, click and click-to-open rates are ready. Read on to find out how your email marketing measures up.
25 Jun 2020
Investigating Email: What Does Where You Live Says About Your Email Behaviour?
As part of the 'Consumer Email Tracker 2020' report, sponsored by Pure360, we asked people across the UK about how their email addresses, the messages they receive from brands and their preferences. But what impact does where you live have on these insights? Read on to find out.
10 Jun 2020
Member ContentPathways to Creativity 2020
The DMA has teamed up with Foresight Factory to provide valuable research on how and why brands have bolstered creative methods to connect with consumers. Get the inside track on why creativity is crucial now more than ever.
09 Jun 2020
Coronavirus: New Consumer Trends - Will They Last?
So far so good. Brands who offered a good response to the pandemic have received trust from their customers. But what is going to happen now that everything is about to re-open?
09 Jun 2020
Coronavirus: May 2020 - The Impacts on Business
The third phase of the DMA’s survey into the impact of the Coronavirus reveals the key concerns around the impact on consumer confidence in data privacy and mixed feeling about the next phase the UK is entering.