03 Jun 2020
Member ContentEmail Deliverability: A Journey into the Inbox 2020
The beginning of an email’s journey. How strong is your understanding of deliverability? What are the biggest obstacles to achieving good deliverability? How do you measure success? Read on to find out..jpg)
18 May 2020
DMA Insight: Email Marketers Face Multiple Challenges
What are the challenges marketers face when dealing with their email programmes? Do them come alone or do businesses have to deal with multiple challenges at once? How do they impact email programmes? Here’s your snappy take from our Marketer Email Tracker 2020 report.
05 May 2020
Coronavirus: April 2020 - The Impacts on Business
The second phase of the DMA’s survey into the impact of the Coronavirus reveals the key concerns, challenges and business needs, as well as what we’re doing to help support the industry.
30 Apr 2020
Member ContentFuture Trends: The Subscription Economy
The final article of this series focuses on subscriptions: an increasingly popular model to facilitate consumers in both discovering and showing their loyalty to brands. Who, among customers, does engage most with subscriptions? What do they demand from their subscriptions? What does the future...
27 Apr 2020
Coronavirus: Understanding Consumers Attitudes to Data and Privacy
Data will be key to navigating a safe return to ‘normality’ from the Coronavirus, but this cannot happen at the expense of the privacy and protections consumers have a right to. Read on to find out how the insights into consumers’ attitudes to data and privacy shed light on how to speak to...
17 Apr 2020
Coronavirus: An Update on European Employees' Lives
How do people working in the UK, France, Germany, Italy and Spain feel and how are they responding to the coronavirus pandemic? Forrester’s data sheds light on how European employees are coping.