30 Apr 2020
Member ContentFuture Trends: The Subscription Economy
The final article of this series focuses on subscriptions: an increasingly popular model to facilitate consumers in both discovering and showing their loyalty to brands. Who, among customers, does engage most with subscriptions? What do they demand from their subscriptions? What does the future...
27 Apr 2020
Coronavirus: Understanding Consumers Attitudes to Data and Privacy
Data will be key to navigating a safe return to ‘normality’ from the Coronavirus, but this cannot happen at the expense of the privacy and protections consumers have a right to. Read on to find out how the insights into consumers’ attitudes to data and privacy shed light on how to speak to...
17 Apr 2020
Coronavirus: An Update on European Employees' Lives
How do people working in the UK, France, Germany, Italy and Spain feel and how are they responding to the coronavirus pandemic? Forrester’s data sheds light on how European employees are coping.
08 Apr 2020
DMA Insight: Attracting Data and Marketing Apprentices
As part of our analysis looking at the variety and availability of entry-level opportunities within the data and marketing industry, we’re focusing on apprenticeship programmes. Apprenticeship programmes offer a great opportunity for fresh talent to kick-off a successful career within our...
03 Apr 2020
Coronavirus: March 2020 - The Impacts on Business
Find out the key concerns, challenges and business needs from the first phase of the DMA’s Coronavirus survey, as well as what we’re doing to help support the industry.
03 Apr 2020
Coronavirus: How Are Employees Coping?
Remember when you and your colleagues used to work together in the same room? It’s not so long ago but already people’s opinions and experiences about working from their own home appear divisive. Are employees concerned about their wellbeing? Are organisations able to support employees in...