30 Jul 2015
Mobilegeddon - What actually happened?
‘Mobilegeddon’ is the clunky name for Google’s decision to change their ranking algorithm to take account of how mobile friendly a site is. Given that over half of Google searches are now on mobiles and tablets, it’s actually a good move.29 Jul 2015
Make opt-outs media specific
With lots of noises about opt-outs coming from the ICO, the DMA and the corridors of Brussels, we’ve been looking at how to improve opt-in rates across all media, on and off line.
27 Jul 2015
Do brands need to be fluent in emoji?
Adopting the new pictorial lingo of the millennial generation can give a welcome boost to your engagement levels. Find out why marketers need to learn to ⤠emojis.
22 Jul 2015
The Top Reasons For Choosing To Invest In Print Management
The Top Reasons For Choosing To Invest In Print Management
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21 Jul 2015
Notify HMRC to avoid retrospective VAT for direct marketing services
Revenue and Customs Brief 10 emphasises need for notification to avoid retrospective VAT on Direct Marketing services
21 Jul 2015
The detached arrogance of creativity
If the marketer is doomed to play piggy-in-the-middle between creatives and clients, it’s far less stressful (and more profitable for the brand) if they can prove their points.
20 Jul 2015
How to Give Your Direct Mail Database a Health Checkâ¦
There’s an easy way to achieve optimum performance from your campaigns—by checking they’re in tip-top shape with a database health check.
17 Jul 2015
Is Direct Mail Bouncing Back?
Is Direct Mail Bouncing Back?
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17 Jul 2015
When it comes to data-driven marketing less can sometimes be more
There is a difference between doing the right things and doing things right. Many marketers under pressure to justify every penny and demonstrate a clear ROI will play the numbers game. But when it comes to data-driven marketing, less could be more.