15 Jul 2015
Controlling your Direct Mail Business
How do you estimate accurately on jobs with multiple items/components of differing run lengths, data handling, processing, laser and digital print click rates for simplex and duplex personalisation with the ability to split out detailed pricing? Imprint has developed a Direct Mail Business...
14 Jul 2015
Consent is Power
As consent is now the underlying process upon which databases are built, getting your permission statements correct is extremely important
10 Jul 2015
Is Print Back On Top?
Is Print Back On Top?
09 Jul 2015
Direct mail back in the news with new Royal Mail scheme
Direct mail back in the news with new Royal Mail scheme
07 Jul 2015
Managing an effective multi-channel marketing strategy
From physical post to email and social media, how marketers ensure their communications are delivered and received seamlessly across all channels can hugely affect a company’s ability to grow in such a competitive environment.01 Jul 2015
Direct mail more influential on purchasing habits than digital ads
Direct mail more influential on purchasing habits than digital ads
01 Jul 2015
The great British media: Not so great when it comes to telling the truth about direct marketing
The British media, upholders of what is great about Britain? It is an industry which makes claims such as "the paper that stands for real values", "we've got the greatest writers", and "Nation shall speak peace unto Nation"
29 Jun 2015
Hybrid Mail: Which Sectors Does It Work Best In?
Hybrid Mail: Which Sectors Does It Work Best In?