Make opt-outs media specific | DMA

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Make opt-outs media specific

The blanket opt-out is the worst of all possible worlds, not fair to the advertiser and not fair to the consumer either. We’re recommended media specific opt outs, and we’re seeing significantly better numbers as a result. For example: if you’d like to hear more from us by email…letter…telephone…text….or the inverse opt-out version: if you don’t want to hear from us by email…letter…etc.

Providing detailed media choices for further communications is not only improving rates but also providing valuable insights into the media preferences of the responder, which, of course, tells us a lot about who they really are. Talk to Dan Martin, Digital Strategy Director, for more.

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