24 Aug 2016
Smart data filtering for better B2B targeting
It's hard knowing where to start in B2B marketing and reaching prospects. One option is purchasing a target business list and casting your net wide - assuming high volume data will yield high volume enquiries; but this isn't necessarily the case.
23 Aug 2016
So Just What Are The Benefits Of Clean Data?
Clean data is an integral part of successful marketing and it is key to making your business a success. With direct mail, telephone and e-mail being the main source of communication, it is essential for the right message to go to the right person.
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19 Aug 2016
Rev Up For Car Sales
Direct mail used effectively can help car dealers up their game.
17 Aug 2016
A Battery of Flattery
Imitation is the sincerest form of flattery – or so they say. We at DMP are feeling especially flattered as our innovative direct mail platform, Hello Market, is increasingly sharing its marketplace as similar online software sites pop up.
12 Aug 2016
Design is changing the way we work, and how we do business
Design is the way to differentiate yourself from your competitors, helping solve problems creatively - improving the way your business operates - and adding value to your products/services. What can you do better to achieve more?
11 Aug 2016
Get your postal and email marketing campaigns ready to go
You are going to send out a marketing campaign and are ready to get the ball rolling. So, to make this process more efficient and as easy as possible, here is a checklist of everything you should have prepared for your design and campaign team.
08 Aug 2016
Small Businesses Can Now Compete With the Big Boys
Direct mail massively outperforms digital marketing channels & provides the best ROI but for businesses who only need to send a small number of mailings the upfront costs often used to be prohibitive. Thankfully technology has provided the solution.
05 Aug 2016
RESEARCH: EARNED CONTENT EFFECTIVE BEYOND SOCIAL CHANNELS
Today’s retail and e-commerce brands are faced with increased and unprecedented complexity when trying to engage and convert consumers. There are seemingly endless channels to consider, with more popping up each day, and an equally overwhelming amount of content for consumers to sift through,...
02 Aug 2016
Harness the power of digital to execute your direct mail campaigns
There was a time where individual marketing channels were viewed as separate entities. These days, a business does itself a disservice if they ignore other forms of marketing.