02 Aug 2016
Get from A to B - without going via 1, 2, 3 and Outer Mongolia
So, you’ve read all the blogs and whitepapers, attended the seminars and webinar’s and spoken to teams of salesmen all promising the moon on a stick.
02 Aug 2016
Grow Your Business By Helping a New Business To Grow
Think about when you started up your business… all the things you needed, all the companies out there that offered those services… How did you choose which ones to work with?
02 Aug 2016
Warc/AA: UK ad spend weathers Brexit uncertainty
UK ad spend will increase by 4.2% in 2016 and 3.8% in 2017 according to new Warc/AA figures released today
01 Aug 2016
Just How Many Times Do I Have To Tell You?
How many times do you need to repeat yourself before someone remembers what you've said? 3? 7? 20? This article explores whether audience attention spans are shrinking in the age of digital distraction.
27 Jul 2016
A Guide to the Top 10 Marketing Automation Functions you MUST Implement!
So you have a SCV, ask yourself these questions - how many channels do you really embrace? How are you segmenting all that rich data? How much of your marketing activity would you consider truly automated?
14 Jul 2016
How to interpret mailing trends
How to interpret the mailing trends presented in the 2016 Epsilon Abacus Home Shopping Trends Report.
14 Jul 2016
Which Customers Should I Mail? Using Purchase Data For Direct Mail Segmentation
When you’re creating a direct mail campaign, it’s important to determine the right prospects for your promotion. Gone are the days of using a blanket approach, the data we can collect today allows us to be a lot smarter about targeting.
12 Jul 2016
ONE-TO-ONE MARKETING AUTOMATION 3/3
Moving from predictive to prescriptive marketing: tomorrow’s marketing automation
08 Jul 2016
New government communication frameworks announced
Following extensive lobbying by the DMA, the government has announced details of its new communications frameworks, dubbed 'Campaign solutions' for end-to-end services and 'Communication services' for specific services