23 May 2018
New DMA Scotland Talent Hub
We’re really excited to announce our new talent hub, which is focused at nurturing talent in the Scottish region with the backing of DMA Talent and the IDM.
16 May 2018
GDPR Strategy: Why you Should Consider the Data Fundamentalist
Creating a GDPR strategy is an inescapable reality for organisations. A Google search brings a vast variety of responses – from what it is and its implications to how organisations can prepare for it.
14 May 2018
7 WELCOME PACK IDEAS TO INCREASE LOYALTY
To increase the customer loyalty you must establish a permanent personal relationship with each individual customer. Targeted communication according to their behaviour and interest is an opportunity that you can’t miss out on.
08 May 2018
Call for responses: CAP Consultation on GDPR
The Committee of Advertising Practice have announced proposed changes to its rules on the collection and use of data for marketing.
08 May 2018
GDPR: Legitimate Interest, not for everyone
There has been much debate over the meaning of Legitimate Interest when applied to direct marketing. It offers the chance to release far greater volumes of your audience to contact than the 25-50% success rate you may expect when asking for consent.
02 May 2018
Legal Hub - GDPR Practitioner Advice
The DMA Email Council's Legal Hub has created a series of GDPR questions and answers to assist practitioners to understand the GDPR regulation and directly tackle some of the most burning questions in the industry.
01 May 2018
How to get the best out of your Physical Content Marketing
Beautifully creative content is an essential asset to any business or brand wishing to engage, interact, promote and sell to their target audience.