How to get the best out of your Physical Content Marketing | DMA

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How to get the best out of your Physical Content Marketing


Beautifully creative content is an essential asset to any business or brand wishing to engage, interact, promote and sell to their target audience..

Many companies spend a lot of time, effort and money employing the services of market leading agencies, to create great physical content that is impressive. However, many find it a challenge to ensure their physical content marketing campaign is seen by the right people, in the right place, at the right time and in the best possible way.

According to Content Tomorrow only 7% of organisations in the UK say their approach to content marketing is sophisticated.

YIKES! What about the other 93% of organisations?! How can they improve and get the best out of their physical content marketing campaign?

The distribution of physical content (how the content is seen/received) can be underwhelming and doesn’t necessarily live up to the greatness of the content itself.

To make an impression, physical content delivery should be a unique experience; an experience that is impressive, interactive, engaging and entices your target audience to positively react. To help make an impression when delivering your physical content to your target audience, you should consider how your viewer will feel once the content is viewed.

Some key questions to ask yourself about your physical content campaign;

  • Is it unique? Will your audience be impressed?
  • Is it memorable? Is it interactive? Will it hold your audience’s attention
  • Is it engaging? Will it help you stand out from what your rivals are doing?
  • How will they respond? What will they think?
  • Is it improving your brands reputation? What will your audience take away from the experience?

There are many innovative Tech-in-Print and creative direct mail solutions to enhance your physical marketing campaign. These include VideoPak, Live Beacon, WiFiPak, DSD Box, Digital Key, CD DVD Vinyl, Led-in-Print, AudioPak, NFC, Custom USBs, ePaper and Solar in Print.

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