Call for responses: CAP Consultation on GDPR

The Committee of Advertising Practice have announced proposed changes to its rules on the collection and use of data for marketing.

On 27 April, the Committee of Advertising Practice released their consultation on the proposed changes to its rules on the collection and use of data for marketing.

As the self-regulatory body for advertising, it is vital that the signatories of the code agree on the implications of the new GDPR regulation for advertising standards.

As such, if you are a signatory of the CAP, your review and feedback will be most welcomed.

The Direct Marketing Commission (DMC), which has the power to take enforcement action on behalf of the DMA Code will have a role to play in CAP enforcement cases involving the misuse of data.

The DMA welcomes this new role for the DMC.

The consultation will close at 5pm on 19 June 2018 and will be published on the CAP website when the outcome is announced.

Submit any comments you have to our external affairs manager, Zach.Thornton@dma.org.uk

You can find the consultation document here.