17 May 2019
Member ContentHow to win trust and loyalty
How is loyalty changing? What do customers really want? Are consumers genuinely loyal to brands or is it purely habit? How can brands reward their customers to keep them loyal? Read our latest research to find out.
17 May 2019
Member ContentEmail benchmarking report 2018
We've gathered 2017's key email metrics in one place to provide the most comprehensive industry benchmark available
17 May 2019
Member ContentAcquisition and the consumer mindset 2018
What are the key drivers that cause customers to switch from one brand to another? Do consumers love subscriptions? How do people look at new technologies like smart assistants, AR and VR? Read our latest research.
16 May 2019
Creative Duos: Two Heads are Better than One
Copywriters. Design specialists. Having the right visuals alongside written content will make you stand-out from your competition and keep your audience engaged
15 May 2019
Notes from Command Shift Design: Workshop 1
Introduced by Hiten Bhatt, Creative Director – Design, RAPP, this was our first instalment of the brand new Command Shift Design workshop program – part of the Campaign for Great British Creativity
15 May 2019
Brexit: join the DMA in Parliament for drinks and discussion
On 24 June, the DMA is sponsoring the summer reception of the Debating Group on the House of Commons terrace. Join us to hear about Brexit from the horse’s mouth.
15 May 2019
GDPR: A consumer perspective
What do the people you market to think about GDPR? Is the direction of travel of the legislation understood or still shrouded in mystery? Dig in to the latest DMA and Acxiom research and take a look at the present and the future of the data exchange landscape.
15 May 2019
Member ContentGDPR and you, chapter one
New research shows how aware and prepared marketers are for the GDPR and who they think is responsible for the changes.
15 May 2019
Member ContentData privacy - An industry perspective
Now that the whole GDPR run-up is over, catch your breath and give yourself the time to read a new book. No worries - same encyclopaedia, just a new title to talk about the data privacy law’s first impact, its multifaceted complexity and future developments.