15 May 2019
Member ContentGDPR and you, chapter two
A quarter of businesses are not on course to meet coming GDPR changes, and B2B marketers are the least prepared, but the Brexit vote has not had the impact feared according to new DMA research
15 May 2019
Member ContentData privacy: what the consumer really thinks
Is transparency the key to making consumers happy with data sharing? Ahead of GDPR our latest report, created in partnership with Acxiom, digs deep into how we all feel about data and how businesses can create trust with their customers.
15 May 2019
Member ContentGDPR and you, chapter three
With a year to go until the GDPR comes into force, new guidance from the Information Commissioner's Office refocuses marketers' expectations, while Brexit has had a negative effect on marketers' trade both with the UK and with the rest of the EU. Read on.
15 May 2019
Member ContentGlobal data privacy: What the consumer really thinks
Compiled in collaboration with the GDMA and Acxiom, our latest report reveals how consumers around the world take a similarly pragmatic approach to sharing their data, and more.
15 May 2019
Member ContentGDPR and you, chapter four
With less than seven months until the GDPR is implemented, we conducted our fourth in a series of surveys on marketers' attitudes towards the GDPR. Here's what they had to say.
15 May 2019
Member ContentGDPR and you, chapter five
As we enter a new era of data management, we present to you our fifth in a series of surveys on marketers’ attitudes towards the new legislation – equipping you with key insights into the state of UK marketers’ attitudes, awareness and preparedness to the GDPR.
14 May 2019
Creative Informatics opportunies in Edinburgh, Lothians, Borders & Fife
BIMA, the IPA and DMA welcome the opportunities that the Creative Informatics program brings to their members and clients in Edinburgh. Creative Informatics is based within the Centre for Design Informatics at the University of Edinburgh.
09 May 2019
Persado: Marketing Creative - From human + Guesswork, to human + Machine
Join the revolution and take your business to the next level with AI. Join Persado and Virgin and learn how AI can be a powerful tool to improve customer relationships, drive personalisation, and help you to understand what makes a great piece of advertising tick.
09 May 2019
Centre for Data Ethics and Innovation announces first consultations
The CDEI has asked for responses to consultations on online targeting and bias in algorithmic decision making