DMA - Data & Marketing Association

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The DMA's Campaign for Great British Creativity

Welcome to the campaign for Great British Creativity. Creative Clubs. Future Writers' Labs. A Creative Committee and so much more.
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Next plc confirmed as sponsors for DMA Talent's Creative Data Lab in Leicester

DMA Talent's next lab will be hosted at De Montfort University on 18 June, which will see 30 data savvy aspiring marketers tackle a data brief from Next.
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2022 Birmingham Commonwealth Games ad rules crackdown

The government is introducing legislation to place limits on advertising in the run-up to and during the Birmingham 2022 Commonwealth Games.
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Mark Runacus, DMA Chair, awarded MBE

We’re proud to announce that Mark Runacus, Chair of the DMA, agency founder, and diversity campaigner, has been awarded an MBE
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DMA Awards - Glorious Northerners

Want to find out who won at the DMA Awards 2018 from the North? Hear from The Armstrong Partnership, National Museums Liverpool and Mustard Media, the agencies behind some of the DMA shortlisted campaigns from the North – examining strategy, creativity and results with a fine-tooth comb.
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Creating better customer experience

Marketing isn’t what it used to be. IBM Watson Marketing examines nine of the most exciting trends that are developing marketing in 2019. Take advantage of these transformations and stay on top.
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SSE plc confirmed as sponsors of Creative Data Academy Edinburgh

2019’s Creative Data Academy programme is heading to Edinburgh, giving 30 aspiring data-driven markers the opportunity to connect with employers and discover the wide variety of roles available in the industry.
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GDPR: A Year On

GDPR is now a year old. Let's take a detailed look into the cultural shift that's taken place, and the change of opinion.
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Public affairs at the DMA: what we do

A key part of the DMA’s work is representing and furthering the interests of our members in politics, policy, the wider industry and beyond. But what does that mean in practice?
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