05 Feb 2021
Travel Marketing in 2021: The Rise of the Staycation
As part of DMA Scotland's regional content, guest contributor Moment provides a guide to 2021 travel marketing.
05 Feb 2021
How Has 2020 Impacted Jobs and Recruitment in Data and Marketing?
How has the data and marketing industry reacted to the events of 2020? What’s happened to jobs and recruitment in a challenging economy? The latest insights from Hays UK shed light on the current and future state of the sector.
04 Feb 2021
Leading with Data - Tackling Bias
Join Olivia Gambelin, Founder and CEO, Ethical Intelligence and Firas Khnaisser, Head of Decisioning, Standard Life Aberdeen and Chair of DMA Scotland as we aim to gain a better understanding of data bias and how to tackle it.
03 Feb 2021
Customer Data Council: Is Your Business Ready For Digital Transformation?
The pandemic has fundamentally changed the world as we know it. People are living differently, buying differently and in many ways, thinking differently. Read on to learn from the DMA’s Customer Data Council if your business is prepared for digital transformation.
03 Feb 2021
Coronavirus: Understanding Consumers in 2021
How are UK consumers surviving the latest lockdown? How has their behaviour changed over the last 12 months? What does it mean for brands and what should (or shouldn’t) they be doing to better engage customers? Read on to find out.
03 Feb 2021
Future Trends - The Subscription Economy Surge
Join the DMA, REaD Group, Pact Coffee, Santander and ReynoldsBusbyLee as we delve into the world of the subscription economy. Hear from industry experts and gain insights as to whether pandemic-boosted customer behaviours will continue in a coronavirus-free world.
03 Feb 2021
Future Trends: Subscription Economy Surge
Uncertain times require anticipating and planning for multiple scenarios. For this reason, we would like to inspire you with new ideas to re-think the year ahead based on what your customers might be after. In this first article, we will focus on subscriptions, a trend that has seen a dramatic...
02 Feb 2021
Merkle: Winning with Total Customer Experiences
Every business is competing for a share of customer attention, and the delivery of connected experiences that matter to customers has become the golden thread everyone is striving for. Tune in to hear from Merkle, Standard Life Aberdeen and Three to learn the benefits of creating a truly...
01 Feb 2021
Marketing Automation Boosts Cross-media Campaigns
Marketing automation drives speed and efficiencies throughout the whole marketing process – but automation also allows marketers to develop and orchestrate responsive, effective omnichannel campaigns. Royal Mail MarketReach explores how marketing automation can benefit your business.