DMA - Data & Marketing Association

31 Jan 2021

Craft in the Age of Coronavirus

Our new series, Craft in the Age of Coronavirus, shines a light on creatives educating, entertaining, and encouraging us throughout the pandemic, keeping us informed – and inspired. A huge thank you to our talented contributors for sharing the process behind their creative work.

29 Jan 2021

Supporting Ethnic Minority Leaders: IDM's New Training Programme

To encourage more ethnic minority marketers to continue into leadership roles, the IDM has partnered with Culture Heroes to develop a new training programme. Find out more, including our diversity research that helped make it happen.

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Tim Bond

Data & Marketing Associations
Director of Content Strategy and Insight

28 Jan 2021

Future of Financial Services - The Trends That Will Shape 2021 (and Beyond)

What are the key trends impacting financial services brands in 2021 and beyond? Find out these along with the thoughts of Datorama and Direct Line.

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26 Jan 2021

Email Data Quality: Compliant, Correct and Complete

The key practices, pitfalls and opportunities organisations face in terms of data. Read on to gain insights on how and where businesses could improve data quality in both the short-and long-term.

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26 Jan 2021

Validity: Why Data Quality Matters

Faced with constant data decay, businesses have no choice but rethink their email marketing strategies. How can you achieve clarity from your data chaos? It all starts with data quality. Tune in to hear expert opinions from RSPB and NSPCC and insights on why a winning strategy starts with...