Travel Marketing in 2021: The Rise of the Staycation

As part of DMA Scotland's regional content, guest contributor Moment takes a deep dive into how the predicted surge in staycations represents a real opportunity for accommodation providers and tourism attractions in the months ahead.

The tourism industry was one of the worst impacted by the coronavirus pandemic last year. Travel bans, flight restrictions and a sharp drop in consumer spending saw overseas visits to the UK decrease by 76%, representing a loss of £22.7 billion in tourist spending.

As the pandemic persists into 2021, the threat to UK tourism is still potent, but there remains some optimism for the year ahead. While inbound travel is not expected to return to pre-pandemic levels any time soon. Leaders in tourism and travel marketing believe that domestic tourism will thrive in the UK this year. The predicted surge in staycations represents a real opportunity for accommodation providers and tourism attractions in the months ahead.

In a new 2021 guide to travel marketing, Inbound Marketing agency Moment discuss that opportunity in more detail and review the forecasted travel trends that should inform your marketing activity. They also assess the challenges currently facing the UK tourism industry.

Commenting on the release, Technical Director, Moment, Adam Bell said: “The latest developments in the coronavirus pandemic - which make for fairly grim reading for those of us with a will to travel - makes our latest guide all the more pertinent.”

“There's a long road ahead and though we don't know where and we don't know when we can be hopeful that later in the year we will at least be able to travel within this fair country of ours.”

Read more about: "Travel Marketing in 2021: The Rise of the Staycation" in the guide, here.