21 Sep 2021
Customer Engagement: Acquisition and the Consumer Mindset 2021
What influences consumers’ channel preference and decision-making? Email, TV and advice from friends and families still play a big part. However, the pandemic accelerated changes in multiple ways too. Find out more in our latest report.
14 Sep 2021
OneTrust PreferenceChoice: Personalisation and Privacy - A Third-Party Cookies Replacement Game Plan
This webinar provides expert insights about building trust with consumers around first-party data capture, so marketers can prepare today for a successful cookie-less future. Join us alongside Experian, OneTrust PreferenceChoice, Peak Indicators, and People's Postcode Lottery.
13 Sep 2021
Unlocking the Customer with Third-Party Data - What Do You Need to Consider?
When we talk about data, we tend to go to binary 1s and 0s, but in fact, the data we hold on to customers is a representation of their story. The Customer Data Council explain how third-party data can be used to enhance your existing first-party data, as well as things you need to consider when...
08 Sep 2021
DMA Awards Entry Q&A
What makes a DMA Awards entry go from good to great? Find out from former winners, the Judges and Category Chairs they impressed, and our Awards Committee Members from Unlimited Group, MRM, BBH London, BT Sport, We Are Marketing and WW.
06 Sep 2021
Creative Effectiveness in Door Drops: September 2021
The DMA Door Drop hub delves into Creativity in Print, showcasing some of the best Door Drops to grace our doormats.
06 Sep 2021
Annual Door Drop Industry Report 2021
Read the latest edition of the DMA’s annual report on the state of door drops and their position in the wider marketing mix. Figures show the important role door drops have played in engaging and informing consumers during these challenging times.
27 Aug 2021
DMA Insight: Email Objectives and What it Takes to Set Them Right
Do all marketers feel comfortable about their email marketing knowledge? Is all the needed information tracked and available? Does this knowledge turn into action? These are all questions that should have a clear and sound ‘yes’ when marketers sit down to set their email objectives.
26 Aug 2021
DMA Guide to Dialler Use 2021
What steps should you take for obtaining and using automated dialling solutions in a contact centre environment? Our latest guide supports new and experienced users of tech-based automated dialling solutions. Find expert insights on choosing a dialling solution and maximising operation efficiency.
25 Aug 2021
DMA Deliverability Hub: Live Q&A
The DMA Deliverability Hub part of the Email Council will be hosting live Q&A sessions via the Zoom Platform on the first Thursday of every month from 12:00 – 12:30 PM.