12 Aug 2021
Customer Engagement starts with clean data
Scott Logie, Chair of the DMA’s Customer Engagement Committee, and Customer Engagement Director, REaD Group, discusses why SMEs must start prioritising clean data in order to improve their customer engagement.
10 Aug 2021
Creative Data Academy Scotland 2021: A look back at our three days
A group of 30 students, graduates and career changers from across Scotland and the UK joined us at Creative Data Academy Scotland last week, to help them find out what working in the data and marketing industry is like.
05 Aug 2021
B2B Principles of Partnership Series: Building a Successful Agency-Client Relationship
Every agency and client dreams of having a successful, long-lasting relationship with one other. Nonetheless, great client-agency relationships are more than just transactional. They are true partnerships where both support one other to achieve their goals. So, how do you make sure you’re set...
21 Jul 2021
Making Measurement Meaningful - The DMA's New Intelligent Marketing Databank
Learn about our Intelligent Marketing Campaign and how we can establish a common language and set of benchmarks from Data Stories Consulting, Global, MediaCom UK, PHD, Royal Mail MarketReach, Salesforce, The Telegraph, and WW (formerly Weight Watchers).
21 Jul 2021
Meaningful Marketing Measurement 2021
The first report on the marketing effectiveness insights that have been uncovered through analysis of the newly created DMA Intelligent Marketing Databank.
20 Jul 2021
Email Benchmarking Report 2021
Correctly used, email metrics form part of a virtuous circle of improvement. The DMA’s Email Benchmark Report 2021, sponsored by Validity, analyses data from a cross-section of the industry to provide an overview of the email’s key success measures.
16 Jul 2021
Contact Centre Council Quality Assurance Roundtable
What is Quality Assurance? Call Centre Quality Assurance (QA) is a business process that can help ensure customer interactions are aligned with business goals.
13 Jul 2021
Welcome to DMA North
Discover new ways to connect and learn from the DMA North community in July. DMA North champions the interests of the data and marketing community in the North, aiming to connect and guide marketers through sharing knowledge and opportunities around networking and learning.
09 Jul 2021
Creative Effectiveness in Door Drops: July 2021
The DMA Door Drop hub delves into Creativity in Print, showcasing some of the best Door Drops to grace our doormats in July 2021.