14 Jan 2022
Data privacy complaints about DMA Members fall in 2021
Data, privacy and quality continue to lead complaints received by the DMC, with the number of complaints about non-DMA Members rising and DMA Members falling year-on-year
13 Jan 2022
Internal Policy Framework for Vulnerable Consumers
A 2017 study by the Financial Conduct Authority (FCA) found that 50% of UK consumers show one or more characteristics of potential vulnerability. Find out how you can protect at-risk individuals alongside the DMA Vulnerable Consumers Working Group.
07 Jan 2022
Lloyd vs Google: A Marketers' Approach
What does the Lloyd v Google case mean for marketers? DMA’s Head of Legal gives a detailed overview of the famous case, in which Google collected data from millions of Apple iPhone users for targeted advertisement without their knowledge or consent.
06 Jan 2022
New UK Information Commissioner's tenure begins - DMA CEO comments
The DMA's CEO has issued comments on what developments our industry hopes to work towards with the new ICO Commissioner.
05 Jan 2022
Email Accessibility Guide
Three million people in the UK are colour blind and can’t see your green button on your grey background. Find out how you can create accessible marketing campaigns with email alongside the DMA Email Council.
20 Dec 2021
MPS: What Marketers Say
How many marketers know about mail preferences and the MPS? What’s their day-to-day experience? What are the benefits for their businesses when committing to this service? Read on to find out.
20 Dec 2021
MPS: What Consumers Say
What do consumers know and think about the Mail Preference Services? What’s in it for them? Read on to find out more.
17 Dec 2021
Responsible Marketing Update for Fundraisers - November 2021
Responsible marketing also makes commercial sense for charities.
16 Dec 2021
"Data suppliers must stop hiding if we are to build public trust in data sharing"
To increase transparency, accountability and build public trust in data sharing, it is time for all areas of the data and marketing industry to work together, including data suppliers. Adam Herbert, CEO of Go Live Data discusses how data suppliers can help.