30 Jul 2020
DMA Email Council and ISBA: Customer Engagement - Roundtable
How do you gain or maintain relevance with audiences by email in these times of change? In collaboration with the ISBA, the DMA Email Council participated in a roundtable discussion to help the National Trust and Sainsbury’s Bank tackle these challenges.
24 Jul 2020
Email Deliverability - Is 98.5% Good Enough?
The DMA’s Email Council review if the stats on ‘what good looks like’ for UK senders when it comes to delivery, open and click rates from our Email Benchmarking Report is really good enough.
02 Jul 2020
Member ContentEmail Benchmarking Report 2020
The latest benchmarks across deliverability, open, click and click-to-open rates are ready. Read on to find out how your email marketing measures up.
25 Jun 2020
Investigating Email: What Does Where You Live Says About Your Email Behaviour?
As part of the 'Consumer Email Tracker 2020' report, sponsored by Pure360, we asked people across the UK about how their email addresses, the messages they receive from brands and their preferences. But what impact does where you live have on these insights? Read on to find out.
03 Jun 2020
Member ContentEmail Deliverability: A Journey into the Inbox 2020
The beginning of an email’s journey. How strong is your understanding of deliverability? What are the biggest obstacles to achieving good deliverability? How do you measure success? Read on to find out..jpg)
18 May 2020
DMA Insight: Email Marketers Face Multiple Challenges
What are the challenges marketers face when dealing with their email programmes? Do them come alone or do businesses have to deal with multiple challenges at once? How do they impact email programmes? Here’s your snappy take from our Marketer Email Tracker 2020 report.
30 Apr 2020
Email in Practice: Animation and Real-Time Content
From the DMA’s Email Council, the first in a series of guides showcasing the different innovations happening within email marketing
01 Apr 2020
Investigating Email: So, How Do Hotmail Users Actually Behave?
Email marketers have long been interested in whether the characteristics of their address owners might vary depending on their inbox provider. Read on as the DMA’s Email Council decide if this rings true.
26 Mar 2020
Member ContentMarketer Email Tracker 2020
Once again marketers reminded us of the multi-faceted role that email plays in the communication between brands and consumers across all stages of the customer lifecycle. Email is not only a transactional channel, but one that can be used to inform and build long-lasting relationships.