23 Mar 2020
Investigating Email: So, What Does a Gmail User Actually Look Like?
Email marketers have long been interested in whether the characteristics of their address owners might vary depending on their inbox provider. Read on as the DMA’s Email Council decide if this rings true.
25 Feb 2020
DMA Insight: Email and the Mature Market
Email remains a core channel to attract and engage customers across the full customer journey. But are there any differences when looking at different age groups? Learn what the more mature cohort think of your emails.
23 Jan 2020
Email Council: Data Hygiene
We asked the DMA Email Council to discuss this statement “marketing teams have objectives and KPIs around volume. This goes against what we know about data quality and effectiveness.” We wanted to know if it was true and if so, what we could do to change it.
23 Jan 2020
Member ContentConsumer Email Tracker 2020
What do customers think about email? What do they like to receive from brands? What content do they prefer? How can brands get consumers to sign-up and avoid them unsubscribing too? Discover why email is still the most loved channel by customers.
12 Dec 2019
UK Elections - Does Email Point to Engagement . . . or Divorce?
In this post, we’ll look at subscriber engagement - which programs are generating it, and are there any clues to voting intentions!
12 Dec 2019
UK Elections - Can Politicians Deliver Like Their Email Programs?
Britain goes to the polls again this week. Many will be delighted for it to be over – why can’t our politicians be more like good email programs: authentic(ated); good reputations; low complaints, and solid delivery?
29 Nov 2019
UK Elections - Never Mind the Ballot Box, Who's Winning in the Inbox?
Find out what the political parties are doing in email for the upcoming election!
17 Jul 2019
DMA 2019 Email Tracker Launch
Gavin Laugenie looks at the DMA email tracker 2019 report and explains why you should, in fact, send more emails!
17 May 2019
Member ContentMarketer Email Tracker 2018
How aware are marketers about the GDPR? And what are they aware of? What are their plans? Understand this, more insight on the place of email in marketing strategy, email testing approaches and best content techniques in email with our 2018 tracker. Produced in partnership with dotmailer.