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Upskill your team with government funding

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As part of our campaign to reduce skills gaps and talent shortages across the UK, organisations can now benefit from funding from the Department for Education (DfE) to upskill their employees.

Our Skills Bootcamps are a great opportunity to get support from the DMA and the DfE, especially for small to medium size businesses that are struggling with digital marketing skills.

Join us on our mission to support the marketing community through upskilling to:

  • End the digital marketing skills gap
  • Help businesses retain key talent
  • Boost productivity and business growth

We have two Skills Bootcamps you can sign your team members up for, with start dates from February 2024 through to November 2024:

1. Digital Marketing Strategy Skills Bootcamp

2. Data and Analytics for Marketers Skills Bootcamp

To qualify, your company must be based in England, and participants must be aged 19 or above. An individual can only attended one Skills Bootcamp every 12 months.

The individuals you select to take advantage of our Skills Bootcamp may already work in marketing and need additional skills, or it may be someone from outside the marketing team who will take on new marketing responsibilities.​

The Digital Marketing Strategy Skills Bootcamp

Over 16 weeks, studying one day a week (a couple of cohorts will run over two half days a week), this Skills Bootcamp will train your employees in 17 different areas of digital marketing strategy and application, from social media and email marketing to Google Analytics.

They'll leave with all the skills they need to confidently create effective omnichannel campaigns.

During the course, participants will complete the Certificate in Digital Marketing Strategy, a Level 5 qualification, accredited by the Institute of Data & Marketing (IDM). This is an online multiple-choice assessment.  

SMEs pay just £356 of the £3,563 course cost per employee, with the government funding the remaining 90% of the cost. Organisations with more that 250 employees pay £1,068 per employee.

The course has start dates in February 2024 through to November 2024, all held in a virtual classroom through live tutor-led sessions via Zoom, one day per week. A couple of cohorts will run over two half days a week.

Find out more and sign your colleagues up here

The Data and Analytics for Marketers Skills Bootcamp

This Skills Bootcamp is led by some of the brightest minds in the industry and is designed to turn your colleagues into Data and Analytics experts.

After 14 weeks, studying one day per week, they’ll have mastered the core skills and knowledge they need to create more effective campaigns. And you’ll have a more motivated and confident team capable of driving your business forward.

During the course, participants will complete the Certificate in Data and Analytics for Marketers, a Level 5 qualification, accredited by the Institute of Data & Marketing (IDM). This is an online multiple-choice assessment.  

SMEs pay just £350 of the £3,500 course cost per employee, with the government funding the remaining 90% of the cost. Organisations with more that 250 employees pay £1,050 per employee.

The course has start dates in December 2023 through to February 2024, with all sessions taking place virtually via a virtual classroom with live tutor-led sessions delivered through Zoom.

Find out more and sign your colleagues up here

Are you hiring?

You can also take advantage of an increasing talent pool in digital marketing, as we are providing government funded Digital Marketing Strategy Skills Bootcamps for individuals currently out of work.

Register your interest in recruiting newly trained talent here.

Why are we providing this training? 

The Department for Education has selected the DMA as a partner on their Skills for Life initiative, to close the skills gap that is negatively impacting business. This partnership supports our campaign to upskill the marketing industry.

“The DMA’s new Skills Bootcamps will help organisations and the people who power them to benefit from government-funded upskilling and reskilling opportunities during these extremely challenging economic times. They will help businesses to acquire skilled, diverse talent saving on both training and recruitment costs, while empowering them to boost growth and productivity,” said Chris Combemale, CEO of the DMA.

“In addition, they will offer support to people from all backgrounds across the UK, not only helping them to develop highly desirable marketing and digital skills, but to also provide them with crucial links to responsible employers.”


Find out more about the DMA’s Digital Marketing Skills Bootcamps here.

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