PSE: Mastering Direct Mail - A Six-Step Approach that delivers a great ROI

You joined DMA Gold Award winners as they shared their expertise on using direct mail to create strong, lasting customer relationships and increase lifetime value (LTV). You gained practical insights into how direct mail can effectively attract new customers, re-engage those who have lapsed, and drive repeat purchases.

Chaired by Katie Dulake, Head of Brand, Admiral you heard from speakers including:

• Michele Masnaghetti VP, Analytics, Epsilon Abacus
• Charlotte Lovell, Growth Marketing Manager, Hello Fresh
• Ian Gibbs, Director of Data Leadership, JICMAIL
• Rob Newton, CEO and Co-Founder, PSE

This webinar also highlighted how direct mail can seamlessly complement your overall marketing strategy, providing unique advantages such as clear traceability and precise attribution that digital channels often lack. You learnt how to integrate direct mail into your multi-channel campaigns to enhance your marketing efforts.

You gained actionable tips and strategies to refine your direct mail campaigns and saw how they can deliver both immediate results and sustainable growth for your business.

You can view the slides here.