Responsible Marketing
Changes to the governance of data will have far-reaching consequences for your business. The new General Data Protection Regulations (GDPR) will determine how your business does business, and particularly how it manages, protects and administers data in the future. The new regulations came into place in 2018 - find help here.
19 Apr 2018
DMA insight: Consumer attitudes to privacy
Data and privacy are the hottest topics in the marketing industry - but what do consumers think about information sharing, data exchange and trust? Learn more with our latest DMA insight: Consumer attitudes to privacy, created in association with Acxiom.
29 Mar 2018
Northdoor: Meeting the challenges of your third-party GDPR processor requirements
The risks your third-party partner could be costing you - and the GDPR requirements you need to know about.
26 Mar 2018
The ICO have published their long-awaited legitimate interest guidance
Find out more
14 Mar 2018
OneTrust: a B2B GDPR update
How will the draft ePrivacy regulation will impact B2B marketing? Why does the GDPR make no distinction between B2B and B2C marketing? What legal ground could you use for your B2B marketing activities under GDPR – consent or legitimate interest?
31 Jan 2018
Seven things B2B marketers need to understand about GDPR
Clearing up some common misunderstandings among B2B marketers
31 Jan 2018
OneTrust: A GDPR Q&A
Our panel of GDPR experts want your questions to answer at this webinar. Sign up and tune in to get the solutions to the data protection challenges your business most needs to overcome before May 2018.
09 Jan 2018
DMA insight: The legal base for legitimate interests
In the next instalment of our look at the legal bases of data processing, we take a colourful look at legitimate interests
19 Dec 2017
SmartFocus: GDPR Series
Get the latest guidance on how Article 29, Profiling, security breaches and data protection impact assessments as our webinar digs deeper into how the GDPR will affect your business
18 Dec 2017
DMA advice: Data retention
The DMA’s Data Council has produced a GDPR-friendly guide to managing the retention of your data. Read on and download here.