Responsible Marketing
Changes to the governance of data will have far-reaching consequences for your business. The new General Data Protection Regulations (GDPR) will determine how your business does business, and particularly how it manages, protects and administers data in the future. The new regulations came into place in 2018 - find help here.
19 Dec 2017
SmartFocus: GDPR Series
Get the latest guidance on how Article 29, Profiling, security breaches and data protection impact assessments as our webinar digs deeper into how the GDPR will affect your business
18 Dec 2017
DMA advice: Data retention
The DMA’s Data Council has produced a GDPR-friendly guide to managing the retention of your data. Read on and download here.
13 Dec 2017
Innovative approach to refreshing consent ready for GDPR
Manchester United are refreshing their email consents
12 Nov 2017
A data audit - the first step in GDPR compliance
One of the first steps to get your organisation ready for GDPR compliance should be to conduct a data audit. Here the DMA’s Email Council takes a look at the key issues.
10 Nov 2017
DMA insight: GDPR - an opportunity for change
With only months to go until the deadline for compliance with the GDPR, we asked marketers for their thoughts on the legislation – how is the industry evolving? From awareness, to preparedness, to opinions of the impact of the GDPR, read below to find out about the challenges and opportunities...
24 Oct 2017
Quant: How to audit your data
A vital first step in preparing your for GDPR is to conduct a data audit. Learn to accurately identify the data you have, where it is held and how you can collect it effectively - all whilst building a strategy to process and communicate with your customers the right way after May...
17 Oct 2017
EU draft guidance on profiling under the GDPR
The Article 29 Working Party published their new guidance today and opened a consultation
29 Sep 2017
DP2017: GDPR is an elephant
One of the most experienced of his professional skillset, Richard Merrygold is Homeserve’s Director of Group Data Protection. So, fittingly, was the ideal speaker on how to manage data protection in one of our series of talks at the DMA event in London this week.
29 Sep 2017
DP2017: Profiling â The loves, the hates, the risks and the changes
Estelle Dehon is a Barrister at Cornerstone Barristers and led DP2017’s breakout session on profiling through why we love it as an industry, why customers might not feel the same way and the key things to be aware of under GDPR.