Responsible Marketing
Changes to the governance of data will have far-reaching consequences for your business. The new General Data Protection Regulations (GDPR) will determine how your business does business, and particularly how it manages, protects and administers data in the future. The new regulations came into place in 2018 - find help here.
26 Jan 2020
DMA GDPR guidance for marketers
Covering GDPR essentials; Accountability; Consent and legitimate interests; and Profiling, our guidance series takes marketers step-by-step through a GDPR journey that will transform business
28 Nov 2019
DMA Insight: GDPR Calls for Training
Knowledge is power. Making sure every employee feels confident enough is a shared responsibility between the individual and business. Read on and discover what marketers disclosed about their level of training on data protection laws, and where future opportunities may lie.
Legal Update
Join the DMA’s legal and external affairs teams, alongside our campaign sponsors OneTrust, for the latest updates on politics and Brexit; have your lobbying FAQs answered; learn more about the ICO's enforcement procedure, and discuss the effects of cookies on data security
03 Oct 2019
Data Privacy: An Industry Perspective 2019
Take a look at our next instalment, in partnership with OneTrust PreferenceChoice, on the up and downs of the new privacy regulations introduced to the industry.
02 Oct 2019
OneTrust: Data Privacy: An Industry Perspective
The DMA and OneTrust launch the latest edition of our 'Data Privacy: An Industry Perspective’ research.
23 Aug 2019
OneTrust Webinar: CNIL Cookie Requirements
CNIL Cookie Requirements: What it Means for You
31 May 2019
GDPR: A Year On
GDPR is now a year old. Let's take a detailed look into the cultural shift that's taken place, and the change of opinion.
21 May 2019
Privacy, regulation and you
This webinar reviews the progress and issues businesses have faced a year on from the implementation of GDPR
15 May 2019
DMA GDPR guidance: Profiling
As part of our guidance series for marketers, we take a detailed look at profiling. Read on to download the guidance.