Responsible Marketing
Changes to the governance of data will have far-reaching consequences for your business. The new General Data Protection Regulations (GDPR) will determine how your business does business, and particularly how it manages, protects and administers data in the future. The new regulations came into place in 2018 - find help here.
03 Oct 2019
Data Privacy: An Industry Perspective 2019
Take a look at our next instalment, in partnership with OneTrust PreferenceChoice, on the up and downs of the new privacy regulations introduced to the industry.
02 Oct 2019
OneTrust: Data Privacy: An Industry Perspective
The DMA and OneTrust launch the latest edition of our 'Data Privacy: An Industry Perspective’ research.
23 Aug 2019
OneTrust Webinar: CNIL Cookie Requirements
CNIL Cookie Requirements: What it Means for You
31 May 2019
GDPR: A Year On
GDPR is now a year old. Let's take a detailed look into the cultural shift that's taken place, and the change of opinion.
21 May 2019
Privacy, regulation and you
This webinar reviews the progress and issues businesses have faced a year on from the implementation of GDPR
15 May 2019
DMA GDPR guidance: Profiling
As part of our guidance series for marketers, we take a detailed look at profiling. Read on to download the guidance.
15 May 2019
Member ContentGDPR and you, chapter one
New research shows how aware and prepared marketers are for the GDPR and who they think is responsible for the changes.
15 May 2019
Member ContentData privacy - An industry perspective
Now that the whole GDPR run-up is over, catch your breath and give yourself the time to read a new book. No worries - same encyclopaedia, just a new title to talk about the data privacy law’s first impact, its multifaceted complexity and future developments.
15 May 2019
Member ContentData privacy: what the consumer really thinks
Is transparency the key to making consumers happy with data sharing? Ahead of GDPR our latest report, created in partnership with Acxiom, digs deep into how we all feel about data and how businesses can create trust with their customers.