Responsible Marketing
Changes to the governance of data will have far-reaching consequences for your business. The new General Data Protection Regulations (GDPR) will determine how your business does business, and particularly how it manages, protects and administers data in the future. The new regulations came into place in 2018 - find help here.
15 May 2019
Member ContentGDPR and you, chapter two
A quarter of businesses are not on course to meet coming GDPR changes, and B2B marketers are the least prepared, but the Brexit vote has not had the impact feared according to new DMA research
15 May 2019
Member ContentGDPR and you, chapter three
With a year to go until the GDPR comes into force, new guidance from the Information Commissioner's Office refocuses marketers' expectations, while Brexit has had a negative effect on marketers' trade both with the UK and with the rest of the EU. Read on.
15 May 2019
Member ContentGDPR and you, chapter four
With less than seven months until the GDPR is implemented, we conducted our fourth in a series of surveys on marketers' attitudes towards the GDPR. Here's what they had to say.
15 May 2019
Member ContentGDPR and you, chapter five
As we enter a new era of data management, we present to you our fifth in a series of surveys on marketers’ attitudes towards the new legislation – equipping you with key insights into the state of UK marketers’ attitudes, awareness and preparedness to the GDPR.
15 May 2019
DMA GDPR guidance: Consent and Legitimate Interests
The next instalment in our guidance series takes marketers inside two of the key legal bases of GDPR: Consent and legitimate interests. Read on to download the guidance, and access other DMA GDPR guidance pieces.
15 May 2019
DMA GDPR guidance: Accountability
As part of our guidance series for marketers, we take a detailed look at Accountability. Read on to download the guidance.
15 May 2019
DMA GDPR guidance: The essentials
As part of our guidance series for marketers, we take a detailed look at the GDPR essentials. Read on to download the guidance.
25 Feb 2019
DMA insight: The impact of GDPR on email marketing
No pain, no gain. Despite the challenges that GDPR may have brought to marketers, it’s clear that the new regulations have made an impression on consumers. Keep reading to find out more.
18 Feb 2019
DMA insight: Data privacy - Marketing's GDPR journey
The opportunities and challenges. The improvements and concerns. Read on for a visualisation of what marketers told us about life after GDPR.