04 Feb 2013
Member ContentNational client email report 2013
Email marketing remains critical to business, with 89% of respondents declaring email to be “important” or “very important” to their organisation
24 Jan 2013
Member ContentFast facts: Cookies awareness 2012
This study aimed to understand how aware UK businesses were about the cookie law and how compliant were business with the cookies law before the date on which the law became effective.
24 Jan 2013
Infographic - Data protection 2013
The DMA's Data Protection 2013 survey polled 250 direct marketing practitioners to find out how high data protection is on the direct marketing industry's business agenda, whether it's a senior / executive board level issue and understand fears about the draft EU Data Protection...
10 Dec 2012
Infographic - Mobile search 2012
Consumers by far favour using search engine apps to brand apps when using smartphones to search for information on products and services, according to research published today by the Direct Marketing Association in conjunction with Toluna QuickSurveys. The findings of the DMA Mobile...
28 Nov 2012
Member ContentData tracking report 2012
The (DMA)/fast.MAP Data tracking report 2012, sponsored by Equifax, links the rise in consumer confidence in sharingdata with improving practices to secure trust. This document reports on the findings of the fourth data tracking consumer survey which was broadcast to a UK representative sample...
25 Oct 2012
Member ContentEmail tracking report 2012
This report is one of the most important pieces of consumer research available to email marketers because it is the only one of its kind that focuses on what UK consumers actually think of and do with email. It shows consumers actively chose to receive more email from an increasing number of brands.