21 Mar 2013
Member ContentContent marketing in the UK: 2013 benchmarks, budgets, and trends
As you delve into the research, you will see that UK B2B and B2C marketers deal with content differently. B2C marketers use a greater number of tactics – particularly mobile – and outsource content creation more frequently. On the other hand, B2B marketers allocate more budget to content...
07 Mar 2013
Member ContentFinancial services tracking report 2013
As consumers start to tentatively re-enter the market for financial services, there is a growing risk of a knowledge gap emerging. Consumers say that regular advertising is not important to them (suggesting they remain partially “blind” to the messages providers are putting into the market) and...
07 Mar 2013
Infographic - Financial services tracking report 2013
Banks' marketers are failing to capitalise on financial product cross-selling opportunities with existing customers, new research published today (7 March 2013) by the DMA reveals.
27 Feb 2013
Infographic - Data tracking report 2012
Consumers have long understood the data value exchange - in return for giving their personal information to the brands they trade with they get discounts, loyalty points, free entry into prize draws and the like. Major loyalty programmes like Tesco Clubcard, Nectar and Air Miles have all...
11 Feb 2013
Member ContentData tracking report June 2010
Data is the oil of the direct marketing industry. Just as the wheels of the world would grind to a halt should oil cease to flow, so too would the enterprise of direct marketing if the well of consumer data were to run dry. Data fuels direct marketing. Without it, targeting consumers becomes...
04 Feb 2013
Member ContentNational client email report 2013
Email marketing remains critical to business, with 89% of respondents declaring email to be “important” or “very important” to their organisation